Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Consumer demand for cider/perry in Bosnia and Herzegovina tends to be highly volatile, given that this category is small within alcoholic drinks. In 2023, even minor changes and shifts had significant impacts on the category's performance. Following…
In 2023, the cider/perry category in Bulgaria witnessed strong growth in retail volume terms, thereby exceeding pre-pandemic levels. The development of this category is a result of the global trend towards low-alcohol and long drinks, especially…
Cider/perry saw a rise in total volume sales in Hungary in 2023. Cider, a relatively new category in the Hungarian alcoholic drinks market, remains a small segment compared to beer, but is growing, in contrast to alcoholic flavoured/mixed lagers,…
Cider/perry is a declining category, with a lack of interest or investment that could help stimulate sales. Due to falling demand, retail chains are reducing the shelf space provided for cider/perry, especially discounters, some of which have even…
Price increases of cider/perry and the weak economic situation in the Czech Republic resulted in declining volume sales, whilst rising unit prices underpinned current value sales. The withdrawal of three key brands in 2022 continued to negatively…