Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
There is a developing wine culture in Ukraine with locals becoming more familiar with the different varieties and this is supporting a per capita increase in sales. Many consumers remained limited in their traveling in 2023 due to legislative…
Wine in the Czech Republic faced declining volume sales in 2023 as economic conditions worsened. The high cost-of-living drove consumers to cut back on purchases within the wine category. Current value growth was buoyed by increased prices due to…
In 2023, consumers in Slovenia increasingly shifted their preferences from wine to stronger spirits. This trend is particularly evident among the younger population, who consume alcohol primarily for social enjoyment and tend to prefer beverages with…
In spite of ongoing economic difficulties, wine in Slovakia managed to achieve modest growth in volume terms in 2023. Sales benefited from an excise tax hike on spirits, which served to make wine more affordable relative to the former, despite price…
Wine volume sales in Serbia rose moderately in 2023, driven by higher consumption in on-trade establishments where volumes returned to pre-pandemic levels. Despite the boost in on-trade sales, demand through the off-trade also remained stable with…
Volume sales of wine in Romania declined in 2023 with both the off-trade and on-trade suffering amid price hikes and consumers cutting back due to the rising cost of living. Romania is a major producer of wine and so locals are heavy wine drinkers…
Wine saw strong growth in current value terms in 2023 but this was the result of price hikes rather than an increase in demand with sales declining in total volume terms as financial pressures led to consumers adopting a more cautious approach to…
Local consumers showed a growing preference for wine over beer in 2023, which resulted in moderate total volume growth. Consumer demand for still red, white and rosé wines was robust, resulting in stable volumes in the off-trade, and even stronger…
In 2023, wine volume sales declined in Lithuania for a second consecutive year as demand patterns normalised in the post-pandemic era. Price inflation and weak economic conditions have also forced consumers to cut-back on wine consumption. Off-trade…
Wine is relatively mature in Latvia, with a range of varieties and wide choice of products at different price points. The recovery of horeca has provided strong sales momentum although on-trade volume sales have yet to return to pre-pandemic levels.…