Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
In 2023, beer sales in Croatia saw a marginal increase in total volume sales, primarily attributed to the positive impact of tourism on on-trade consumption. However, off-trade sales, largely reliant on local residents, experienced a decline due to…
In 2023, beer consumption in Bulgaria decreased resulting in a decline in off-trade volume sales. Bulgarians spent more time out of the home and increased their level of domestic and foreign travel, thus lowering at-home beer consumption. The…
One significant trend observed in beer in Bosnia and Herzegovina in 2023 was the challenge posed by market saturation and escalating prices. As consumer preferences continued to evolve, the product area faced a decline in overall demand, particularly…
Adults in the Czech Republic consumed lower quantities of alcoholic drinks in 2023 due to the difficult economic climate and the growing preference for beverages with lower alcohol content. High inflation and the rising cost of living hindered…
In 2023, spirits emerged as the fastest-growing category in alcoholic drinks in Slovenia, driven largely by the growing premiumisation trend. This trend heightened demand for craft spirits, as consumers sought premium drinks for a more sophisticated…
Rising production, packaging, and logistical costs in Serbia contributed to further price growth in alcoholic drinks during 2023. Consumer price sensitivity was more acute as the rate of inflation continued to rise year on year resulting in higher…
Alcoholic drinks witnessed steeper volume sales decline in 2023 as the high costs of living in Romania encouraged consumers to make cutbacks on these beverages. The price of food continued to rise in line with the stubbornly high inflation rate,…
Sales of alcoholic drinks declined both in off-trade and on-trade volume terms in Poland in 2023. At the same time, alcoholic drinks saw strong growth in total current value terms. This was the result of a significant increase in the prices of…
Despite the economic challenges and negative demographic trends in 2023, alcoholic drinks witnessed moderate total volume growth in North Macedonia. The rising number of inbound tourists boosted the performance of most alcoholic drinks categories in…