Eastern Europe

In 2024, wearable electronics saw robust volume sales and excellent growth in current value terms, largely thanks to the performance of smart wearables. This reflects Ukrainians' willingness to invest in such products offering superior quality and…

Apple Watch has significantly increased its market share in wearable electronics in the Czech Republic in recent years, capturing nearly half of market share. This shift indicates that Czech consumers are moving away from purchasing inexpensive…

Volume sales for wearables are expected to soar in Romania in 2024. Since the pandemic, consumers have become more mindful of their health and this is supporting volume sales of wearables, as consumers look to be more active and also to measure the…

Volume sales for wearable electronics are expected to soar in Poland in 2024. Since the pandemic, consumers have become more mindful of their health and this is supporting volume sales of wearables, as consumers look to be more active and also to…

Retail volume sales of wearable electronics in Hungary continue to rise steadily in 2024, benefitting from their convenience and multifunctionality which appeals to consumers. Innovative new designs, performance and features drive sales with the…

In 2024, the portable players category in Ukraine saw solid growth in both current value and volume terms, primarily fuelled by the rising demand for wireless speakers. Notably, wireless speakers emerged as the sole segment to demonstrate growth…

Portable players continue to grow in Czech Republic, although retail volume sales are driven exclusively by wireless speakers. E-readers continued to be substituted with smartphones and tablets, with volume sales continuing to decline. Czech…

Portable players are one of the few consumer electronics that are expected to see an increase in volume sales in Romania in 2024. This is due to the healthy performance of wireless speakers, with volume sales expected to increase by a tenth. There is…

Portable players are one of the few consumer electronics that are expected to see an increase in volume sales in Romania in 2024. This is due to the healthy performance of wireless speakers. There is an increasing range of brands available in the…

Wireless speakers were the only products in portable players to gain volume sales in Hungary during 2024. The convenience of wireless speakers, easy manipulation and the ability to pair them with smartphones makes these products very appealing to…

In 2024, there was an increase in both current value and volume sales of mobile phones thanks to the growth of smartphones in Ukraine. This shift reflects local consumers' increasing interest in technological advancements as they prioritise…

Several notable innovations are expected to boost volume sales of mobile phones in the Czech Republic in 2024. Motorola, for instance, introduced the new Moto G04 smartphone, which promises not to compromise on style or immersive entertainment. With…

After robust volume growth rates up to 2021, volume sales are declining and in 2024, mobile phones are expected to see a further fall in volume sales. Despite an improving economic picture and inflation easing, consumers are cautious about spending,…

Smartphones in Poland are expected to register a slight increase in volume sales in 2024. However, constant value sales growth is expected to be higher, as consumers opt for higher specification models. Smartphone screen sizes also continue to become…

Smartphones enjoys the highest level of innovation within consumer electronics, and this normally attracts Hungarian consumers looking to upgrade their mobile phones. This was not the case in 2024, when consumers were still confronted by high costs…

In 2024, in-car entertainment saw a decline in both current value and volume terms. Factors such as the Russian invasion of Ukraine and reduced purchasing power may have restrained consumer spending on in-car entertainment. Moreover, the target…

The car industry is experiencing rapid advancements, with built-in vehicle technology gaining momentum over dashboard-mounted players and speakers. The declining trend of aftermarket in-car entertainment products can be attributed to the increasing…

In-car entertainment is expected to register further volume decline in Romania in 2024, with in-car navigation in particular performing badly. There is growing obsolescence, as new cars come equipped with integrated in-car entertainment, reducing the…

Volume sales for in-car entertainment are expected to fall in Poland in 2024, particularly for in-car navigation. There is growing obsolescence in in-car navigation, as new cars come equipped with integrated in-car entertainment, reducing the need…

In Hungary, demand for in-car entertainment products continues to decline in 2024. Consumers are accustomed to the standard electronic equipment available in cars and have limited need for upgrades. In addition, there is a strong tendency towards the…

In 2024, imaging devices registered a decline in volume sales and minimal current value growth, largely attributed to the continuous advancements in smartphone technology. Smartphones now boast high-quality cameras and advanced imaging capabilities,…

Although the overall value sales of imaging devices in the Czech Republic have remained steady in 2024, the average unit price has increased as consumers focus on higher-end professional and semi-professional equipment. However, the unit price is…

Imaging devices in Romania are expected to register a double-digit percentage fall in volume sales, with smartphones increasingly being used as a substitute. Smartphones today have high-quality cameras that are sufficient for the photography and…

Imaging devices in Poland are expected to see a double-digit percentage volume decline, as smartphones continue to steal volume share. Smartphones today have high-quality cameras that are sufficient for the photography and video needs of the average…

Continuing advances in smartphones’ cameras are leading to further volume declines of imaging devices in Hungary. Some smartphones meet the imaging device needs of many households and therefore consumers do not perceive the need to purchase a…

In 2024, home video is expected to register growth both in volume and current value terms in Ukraine, fuelled by the increasing demand for televisions. Following internal relocations resulting from the Russian invasion of Ukraine, many local…

In 2024, retail volume sales of home video in the Czech Republic are projected to decline. Czech consumers continue to favour larger TVs with better image quality and smart functions in 2024. As a result, OLED TVs continue to grow in popularity while…

Overall, there is expected to be a marginal fall in volume sales of home video in 2024. TVs remain a high priority consumer electronic product for Romanians, being one of the most popular products in terms of both value and volume sales.…

Overall, there is expected to be a fall in volume sales of home video in Poland in 2024. TVs remain a high priority consumer electronic product, being one of the most popular products in terms of both value and volume sales. Nevertheless, demand has…

In 2024, the UEFA European Football Championship followed by the Summer Olympic Games provided a boost to consumer interest in higher quality televisions and larger screens, so that consumers could fully enjoy these sporting events. OLED televisions…

In 2024, home audio and cinema registered a decline in volume sales and current value terms in Ukraine. Notably, hi-fi systems saw a significant decrease. This trend can be attributed to various factors, including the growing popularity of wireless…

Home audio and cinema in the Czech Republic is set to register a further decline in volume sales as consumers continue to restrain purchases in 2024. Moreover, most categories within home audio and cinema have been on a long-term decline as these…

All products within home audio and cinema are expected to register a fall in volume sales in Romania in 2024. In particular, Hi-Fi systems are expected to see a steep fall in volume sales, as the rise of streaming services, portable audio devices and…

Home audio and cinema in Poland is expected to register volume decline. This represents a continuation of the downward trend established over the review period. This shift is due to household preferences moving away from home audio and cinema towards…

Home audio and cinema recorded strong volume sales decline in 2024 as these products faced competition from wireless sound systems, the increasing sound quality of portable computers and smartphones, and a growing preference for compact and interior…

Solid current value and volume sales of headphones in Ukrainian 2024 can be attributed to several factors. Firstly, the increasing popularity of wireless and noise-cancelling headphones has fuelled demand for more advanced and feature-rich models,…

Headphones are set to record stronger growth in volume sales in the Czech Republic in 2024, compared to sluggish results in 2023. The market for smartphones has bottomed out and is starting to show signs of recovery, which is intricately connected…

Volume growth is expected to be healthy for headphones in 224, largely driven by significant volume sales of TWS earbuds. That being said, consumer continue to be price sensitive, after several years of inflation, though inflation eases in 2024. As…

Volume growth is expected to be healthy for headphones in Poland in 2024, largely driven by significant volume sales of TWS earbuds. That being said, consumers continue to be price sensitive, after several years of inflation, though inflation eases…

Headphones are popular among consumers in Hungary due to high levels of innovation in this product area, with brands delivering convenience. Consumers continued to prefer TWS earbuds to wireless earphones in 2024 as innovation has ensured they offer…

Consumer electronics in Ukraine grew in both volume and current value terms in 2024, recovering and surpassing pre-war levels. This is the result of local consumers becoming accustomed to the new realities of life, resettling and seeking to equip…

The Russian invasion of Ukraine has derailed economic recovery and further disrupted the growth of real wages in the Czech Republic in 2024. Real GDP growth slumped, mainly reflecting a decline in household consumption amidst deteriorating consumer…

After two years of volume decline, the picture is expected to be more positive for consumer electronics in Romania in 2024, with volume sales unchanged. Economic indicators are improving and inflation is also easing. As such, constant value sales are…

After two years of volume decline, the picture is expected to be more positive for consumer electronics in Poland in 2024, with volume sales rising slightly. Economic indicators are improving and inflation is also easing. As such, constant value…

The economic situation in Hungary is marked by higher interest rates and lower inflation in 2024, although price increases still remain prevalent in consumer electronics. Consumers are under pressure to prioritise essential products needed for…

In 2024, computers and peripherals registered growth in both volume and current value terms in Ukraine, with a notable surge in demand for portable products. This trend can be attributed to the circumstances of martial law, which have necessitated…

Although the economy and the demand for computers and peripherals remain subdued in the Czech Republic, shipments have increased in the last quarter of 2023 and the first quarter of 2024, slowing the pace of year-over-year declines and suggesting the…

It is expected to be a negative picture for computer and peripherals in Romania in 2024, with significant volume decline. Though inflation is easing, consumers are still price sensitive. As such, there is increased demand for refurbished computers or…

It is expected to be a negative picture for computer and peripherals in Poland in 2024, with volume sales decline for the third year in a row. Though inflation is easing, consumers are still price sensitive. In addition, with many consumers having…

Consumer demand for computers and peripherals in Hungary continues to weaken in 2024. The most important factor negatively impacting volume sales is the ongoing cost pressures on consumers, especially during the first half of 2024. Although inflation…