Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
In 2024, wearable electronics saw robust volume sales and excellent growth in current value terms, largely thanks to the performance of smart wearables. This reflects Ukrainians' willingness to invest in such products offering superior quality and…
Apple Watch has significantly increased its market share in wearable electronics in the Czech Republic in recent years, capturing nearly half of market share. This shift indicates that Czech consumers are moving away from purchasing inexpensive…
Volume sales for wearables are expected to soar in Romania in 2024. Since the pandemic, consumers have become more mindful of their health and this is supporting volume sales of wearables, as consumers look to be more active and also to measure the…
Volume sales for wearable electronics are expected to soar in Poland in 2024. Since the pandemic, consumers have become more mindful of their health and this is supporting volume sales of wearables, as consumers look to be more active and also to…
Retail volume sales of wearable electronics in Hungary continue to rise steadily in 2024, benefitting from their convenience and multifunctionality which appeals to consumers. Innovative new designs, performance and features drive sales with the…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…
The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…
In 2024, the portable players category in Ukraine saw solid growth in both current value and volume terms, primarily fuelled by the rising demand for wireless speakers. Notably, wireless speakers emerged as the sole segment to demonstrate growth…
Portable players continue to grow in Czech Republic, although retail volume sales are driven exclusively by wireless speakers. E-readers continued to be substituted with smartphones and tablets, with volume sales continuing to decline. Czech…