Eastern Europe

Consumer demand for computers and peripherals in Hungary continues to weaken in 2024. The most important factor negatively impacting volume sales is the ongoing cost pressures on consumers, especially during the first half of 2024. Although inflation…

It is expected to be a negative picture for computer and peripherals in Poland in 2024, with volume sales decline for the third year in a row. Though inflation is easing, consumers are still price sensitive. In addition, with many consumers having…

It is expected to be a negative picture for computer and peripherals in Romania in 2024, with significant volume decline. Though inflation is easing, consumers are still price sensitive. As such, there is increased demand for refurbished computers or…

Although the economy and the demand for computers and peripherals remain subdued in the Czech Republic, shipments have increased in the last quarter of 2023 and the first quarter of 2024, slowing the pace of year-over-year declines and suggesting the…

In 2024, computers and peripherals registered growth in both volume and current value terms in Ukraine, with a notable surge in demand for portable products. This trend can be attributed to the circumstances of martial law, which have necessitated…

The economic situation in Hungary is marked by higher interest rates and lower inflation in 2024, although price increases still remain prevalent in consumer electronics. Consumers are under pressure to prioritise essential products needed for…

After two years of volume decline, the picture is expected to be more positive for consumer electronics in Poland in 2024, with volume sales rising slightly. Economic indicators are improving and inflation is also easing. As such, constant value…

After two years of volume decline, the picture is expected to be more positive for consumer electronics in Romania in 2024, with volume sales unchanged. Economic indicators are improving and inflation is also easing. As such, constant value sales are…

The Russian invasion of Ukraine has derailed economic recovery and further disrupted the growth of real wages in the Czech Republic in 2024. Real GDP growth slumped, mainly reflecting a decline in household consumption amidst deteriorating consumer…

Consumer electronics in Ukraine grew in both volume and current value terms in 2024, recovering and surpassing pre-war levels. This is the result of local consumers becoming accustomed to the new realities of life, resettling and seeking to equip…

Headphones are popular among consumers in Hungary due to high levels of innovation in this product area, with brands delivering convenience. Consumers continued to prefer TWS earbuds to wireless earphones in 2024 as innovation has ensured they offer…

Volume growth is expected to be healthy for headphones in Poland in 2024, largely driven by significant volume sales of TWS earbuds. That being said, consumers continue to be price sensitive, after several years of inflation, though inflation eases…

Volume growth is expected to be healthy for headphones in 224, largely driven by significant volume sales of TWS earbuds. That being said, consumer continue to be price sensitive, after several years of inflation, though inflation eases in 2024. As…

Headphones are set to record stronger growth in volume sales in the Czech Republic in 2024, compared to sluggish results in 2023. The market for smartphones has bottomed out and is starting to show signs of recovery, which is intricately connected…

Solid current value and volume sales of headphones in Ukrainian 2024 can be attributed to several factors. Firstly, the increasing popularity of wireless and noise-cancelling headphones has fuelled demand for more advanced and feature-rich models,…

Home audio and cinema recorded strong volume sales decline in 2024 as these products faced competition from wireless sound systems, the increasing sound quality of portable computers and smartphones, and a growing preference for compact and interior…

Home audio and cinema in Poland is expected to register volume decline. This represents a continuation of the downward trend established over the review period. This shift is due to household preferences moving away from home audio and cinema towards…

All products within home audio and cinema are expected to register a fall in volume sales in Romania in 2024. In particular, Hi-Fi systems are expected to see a steep fall in volume sales, as the rise of streaming services, portable audio devices and…

Home audio and cinema in the Czech Republic is set to register a further decline in volume sales as consumers continue to restrain purchases in 2024. Moreover, most categories within home audio and cinema have been on a long-term decline as these…

In 2024, home audio and cinema registered a decline in volume sales and current value terms in Ukraine. Notably, hi-fi systems saw a significant decrease. This trend can be attributed to various factors, including the growing popularity of wireless…