Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
2023 is another year of the wound care category returning to its pre-pandemic sales level. Consumers have resumed their usual active lifestyles following the outbreak of COVID-19. Both adults and children have returned to sports, hiking and other…
According to the Czech Statistical Office, Czech consumers have gained weight. The body mass index (BMI) rose from 25.2 in 2017 to 26.2 in 2022. For a healthy weight, BMI should reach a maximum of 25. In 2022,18% of women and 21% of men suffered from…
According to official statistics, 58% of the Romanian adults are overweight. Another significant cause for concern is that, of children aged between 7 and 9 years old, 30% are overweight and around 15-20% are obese. Even though Romania is just below…
The prevalence of obesity has been increasing in Poland in recent years, with around 25% of the adult population estimated to be obese. Indeed, according to the Organisation for Economic Co-operation and Development (OECD), life expectancy in Poland…
Weight management products continue to have a low consumer base in Estonia. For many consumers, these products are not top of mind or the first choice for tackling weight loss. Still, category growth was registered as some consumers use these…