Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Vitamins witnessed two years of fast growth in both retail volume and current value terms in 2020 and 2021 as consumers looked for immunity and general health properties to offer resistance to the Coronavirus (COVID-19) pandemic. However, as the…
The pandemic resulted in shifts in vitamin consumption and purchasing in Slovenia. Consumers are emphasising preventive health measures more, and individuals who previously did not purchase them are using vitamins and supplements. The COVID-19…
The market size of vitamins is projected to continue to decrease over 2023, following spikes in demand in 2020 and/or 2021. After two years of record-high retail volume sales, the category has lost momentum, which is only logical given heightened…
Weight management and wellbeing continues to record strong current value growth rates in 2023, driven by the popularity of health and wellness trends, which is having a significant impact on consumer attitudes and purchasing patterns. COVID-19 is no…
Social media has become a powerful influence in the market for weight management and wellbeing products in Bulgaria. These platforms, which include Instagram, Facebook, YouTube, and especially TikTok, provide consumers with access to videos promoting…