Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
In 2024, contact lenses and solutions in Poland experienced a subtle yet significant shift influenced by demographic and lifestyle factors. The country's inflation slowdown contributed to a marginal increase in average unit prices within the…
In 2024, eyewear in Poland continued its upward trajectory, particularly in areas such as daily disposable and frequent replacement lenses. Daily disposable lenses, driven by a growing number of individuals with vision impairments, emerged as the…
In 2024, spectacle lenses maintained their position as the primary growth driver within spectacles, surpassing frames and readymade reading glasses in both retail value and volume terms. The necessity for regular replacement of spectacle lenses due…
Sunglasses continue to exhibit robust growth in eyewear in Poland in 2024, albeit at a slightly slower pace compared to the previous year. Despite economic challenges stemming from the cost-of-living crisis, the category remains one of the…
While contact lenses and solutions in Romania is set to expand in volume and current value sales terms in 2024, growth rates are anticipated to fall below those witnessed in 2023. This is mainly explained by stubbornly high inflation, which continues…
Although eyewear in Romania is set to expand in total volume and current value sales terms in 2024, growth rates are expected to be weaker than those recorded in 2023. The downturn is mainly explained by stubbornly high inflation, which continues to…
Spectacles in Romania is set to see total volume sales contract for a third consecutive year in 2024, with the rate of decline expected to be slightly steeper than in 2023. Overall demand continues to be depressed by high inflation, in that rising…
With high inflation weakening purchasing power among the population, volume growth for sunglasses in Romania in 2024 looks set to be slower than in 2023. The category continues to perform reasonably well overall in this regard, however, in part…