Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Health and wellness staple foods saw a strong year in terms of value sales growth in 2023, with demand fuelled by a sharp rise in unit prices. Robust sales also came from claims like gluten-free and segments like meat substitutes, as a growing number…
Health and wellness soft drinks options remained in demand in 2023 in the Czech Republic, with current value growth driven by inflation and product innovation. A gradual shift from retail to on-trade was also visible, as Czech bars and restaurants…
Rising health awareness in the Czech Republic continued to positively impact snacking trends in 2023. Natural ingredients, healthy positioning and product fortification remained in demand. These trends were further supported by new product launches,…
Hot drinks with natural ingredients remained popular in the Czech Republic in 2023. In terms of innovation, there was a growing product assortment of 100% natural tea (despite the segment’s decline in current value terms) such as Teekanne Ginger &…
Low fat was the leading health and wellness claim within dairy products and alternatives in 2023, with retail current value sales rising by 5% to reach CZK7.4 billion. Groupe Danone stole the number one spot from Upfield Holdings. Danone is supported…