Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Overall volume sales in dishwashing stagnated in 2023, with consumer demand waning in response to high inflation and rising unit prices. Automatic dishwashing continued to see strong and steady rises as one of the better-performing product areas,…
The automatic dishwashing landscape in Poland continued to have low market penetration in 2023, which created solid room for growth and expansion in sales and market share. Consumers in Poland are increasingly becoming more time-conscious, seeking…
The positive performance of dishwashing in Romania in 2023 was the result of Romanian consumers often cooking at home, as high inflation and strong pressure on purchasing power discouraged visits to foodservice establishments. However, hand…
In 2023, high price growth led to double-digit retail value growth, while retail volume sales struggled. With prices rising steeply, consumers were encouraged to be as economical as possible, with a volume decline for hand dishwashing liquids further…
Automatic dishwashing is seeing positive gains in both value and volume terms, whilst hand dishwashing remains in a volume slump. This is interesting as, during times of high inflation, hand dishwashing is seen as a more cost-effective option.…
Automated dishwashing tablets emerge as the fastest-growing subcategory in dishwashing, driven by their pre-measured portions and user-friendly nature. The convenience they offer aligns well with the hectic lifestyles of consumers. Compared to liquid…
Retail value sales recorded double-digit growth in 2023, aligned with rising inflation and higher price points. However, due to increased prices, retail volume sales struggled, leading automatic dishwashing tablets to be the only area to record…
Hand dishwashing led volume sales growth within dishwashing in Ukraine in 2023, recording the only positive growth in the category, with sales driven by the decline in household incomes and by widespread relocation among consumers. Many Ukrainians…
Home care witnessed moderate retail volume growth in 2023 as consumer demand stalled amidst significant unit price increases and inflationary pressure. Consumers are facing financial challenges with household budgets limited due to lower disposable…
Retail value growth was positive for home care in Bulgaria in 2023, supported by rising price points and ongoing inflation. As such, while retail value sales rose, retail volume was challenged, with declining disposable budgets impacting consumers…