Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Consumers are facing increased pressure from rising prices as global inflation reaches 7% in 2023. The impact of higher costs of living is felt from top earners in developed markets to struggling households in emerging and developing countries.…
The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…
While coffee is expected to register double-digit current value growth, volume sales are expected to fall marginally. A couple of factors are expected to lead to the slight volume decline. Continuing price rises dampen volume sales, as does…
Instant coffee in Bulgaria is experiencing a phase of stagnation, primarily due to the outdated perception of instant coffee compared to more modern alternatives like capsule coffee and bean-grinding machines. The demographic of instant coffee users…
Croatians love their coffee, but it is a mature product with little room for growth. Also, in 2023, with prices still rising, this puts a further dampening effect on coffee, with both volume and constant value sales expected to fall. Continuing…
Eastern Europe is a market of growing coffee culture. Below average per capita consumption and increasing interest to coffee in region points to high untapped market potential. Further growth is achievable through improved product offer in fresh…
Fresh coffee recorded the fastest volume and value growth in 2023 due to the rising demand for natural products. As coffee is the most popular hot drink in Estonia and thanks to the growing emphasis on healthy living, Estonians are willing to pay…
While coffee remains the most popular hot drink in Georgia in 2023, it is expected to register retail volume decline for the second year in a row. Significant price hikes is dampening volume sales, with consumes also trading down to cheaper brands.…
The Hungarian coffee industry faced headwinds in 2023 due to deteriorating economic conditions and rising prices. Consumers became more price-sensitive, opting for cheaper private label coffee products or even reducing their overall coffee…
Retail volume sales of coffee saw a stagnant performance in 2023, as the high cost of living affected consumer purchasing behaviour. Forced to spend more on utilities and food, Latvians shifted away towards more affordable products. The market also…
Retail volume sales of coffee in Lithuania declined in 2023 for the third consecutive year. While the landscape is saturated, economic uncertainty hindered volume sales, as rising price sensitivity and ongoing inflation reduced disposable incomes. In…
In 2023, coffee achieved very strong off-trade value growth. Whilst retail volume growth was moderate, significant unit price increases across all coffee categories, including the largest ones such as standard fresh ground coffee, led to a…
High inflation continues to exert a strong impact on the coffee category in 2023, putting pressure on all parts of the industry, from production to consumption. Coffee production is labour intensive, but also incurs costs in terms of fertilizers,…
Coffee registered a retail volume decline in 2023, with retail value sales growth being the result of rising unit prices, high inflation and increasing costs for energy, transport and logistics. In addition, the price of the raw coffee bean grew,…
The substantial rise in coffee prices has decelerated the growth of coffee volume sales in Serbia. Notably, only coffee pods have experienced an upward trend, primarily due to an expanding consumer base and relatively lower market maturity. The…
Retail current value sales of coffee were driven by sharp rises in average current unit prices towards the end of the review period, as the prices of commodities and production and supply costs increased substantially. This led to thriftier shopping…
Whilst fresh ground coffee is the dominant choice in Slovenia, instant coffee is gaining popularity from a lower volume base. In 2023, instant coffee mixes are the fastest growing product in the category driven by the convenience trend. Instant…
High inflation from 2022 in the wake of the war in Ukraine and subsequent increases in prices of goods and energy continued in 2023. The overall economic situation in the country worsened and increased the cost of living for Czech households.…
Coffee is by far the most popular category within hot drinks in Ukraine but the category has seen heavy losses since Russia's invasion of Ukraine. Sales plummeted in 2022 as large numbers of consumers fled the country while foodservice sales were…
This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…
This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…
The briefing examines how the coffee commodity is performing globally and in the largest countries in terms of supply and production. The report also provides data and analysis on coffee price dynamics, as well as analysing trends across key…
The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…
Overall, retail volume sales for hot drinks are expected to fall marginally, due to a slight fall in volume sales for coffee, which is by far the most popular hot drink in Bosnia-Herzegovina. Continuing population decline dampens volume sales, as…
The hot drinks market in Bulgaria in 2023 is significantly influenced by the cost-of-living crisis. With an inflation rate among the highest in the EU, Bulgarian consumers are experiencing squeezed disposable incomes and escalating grocery product…
Overall, retail volume sales for hot drinks are expected to fall marginally, due to a slight fall in volume sales for coffee, which is by far the most popular hot drink in Croatia. The picture is not much better for tea and other hot drinks, with…
Hot drinks in Estonia increased in both value and volume terms in 2023 due to the growing emphasis on healthy living, which has encouraged consumers to opt for beverages that not only satisfy their thirst but also contribute to their overall…
Hot drinks is expected to register moderate constant value growth in 2023, though volume sales are expected to decline, driven by a poor performance in coffee. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine and high…
Hot drinks in Hungary experienced stagnant volume growth in 2023 due to unfavourable economic conditions and significant price increases. Consumers responded to these challenges by reducing their consumption of hot drinks or switching to lower-priced…
Retail volume sales of hot drinks in Latvia saw a static performance in 2023, as the high rate of inflation weighed heavily on consumer spending. With consumers forced to spend more on utilities and food, they shifted away from premium brands and…
In 2023, while retail value growth was positive in hot drinks, boosted by high price points, retail volume declined for the third consecutive year. Economic uncertainty continued to shape purchasing decisions, with consumers readjusting their budgets…
Hot drinks achieved minimal retail volume growth and strong retail value growth in 2023 amidst rising unit prices and the broader impact of inflation. The recovery of hot drinks sales through foodservice continued during the year and the channel…
The year 2023 has been characterized by another year of high inflation, with consumers struggling with costs. Despite this, coffee is gaining popularity not only in cafés, but also at home and in the workplace, with a growing interest in speciality…
Rising inflation and the heightened cost of living in Romania in 2023, negatively impacted retail volume sales of basic food and drinks, including hot drinks. Coffee sales were particularly challenged, with negative retail volume sales, as the unit…
In 2023, the consumption of hot drinks in Serbia faced a slowdown due to rising prices and a decline in disposable income. Consumers responded by reducing consumption volumes, shifting towards more affordable brands, opting for private label…
In 2023, hot drinks’ performance was impacted by a number of factors, with divergent or opposing effects on categories. For example, cocoa commodity price hikes created upward pressure on retail unit prices in other hot drinks, driving up value…
Hot drinks in Slovenia enjoyed steady volume growth in 2023, despite the upward pressure on prices as inflation remained above normal levels. Coffee is the not only the largest category in hot drinks, but it is experiencing a surge in popularity in…
Following on from the economic fallout of the Coronavirus (COVID-19) crisis, the Czech Republic experienced very high inflation in 2022 and 2023. This worsened the economic situation and caused surges in prices, which hindered demand amid the higher…
Sales of hot drinks were significantly impacted by Russia's invasion of Ukraine in 2022 with sales plummeting as large numbers of people fled the country in search of safety. With Russia’s war continuing in 2023 the population remained significantly…
Value sales are still relatively low in what is an immature product area, which still has plenty of room for growth. As such, though prices are still on the rise, it is expected to register moderate volume growth in 2023. Chocolate-based flavoured…
In Bulgaria's other hot drinks category, chocolate-based flavoured powder drinks maintains the largest volume share despite facing several challenges. These challenges include declining birth rates and a growing consumer preference for low-sugar…
Other hot drinks is expected to register slight volume growth in 2023. That being said, continuing rising prices is still hitting profit margins and constant value sales are expected to fall. Ongoing population decline also dampens sales somewhat.…
Other plant-based hot drinks showed the fastest volume and value growth in other drinks in 2023. As more Estonians adopt vegetarian, vegan, or plant-based diets due to environmental concerns or dairy allergy/intolerance, the demand for alternatives…
Other hot drinks is expected to register healthy constant value and positive volume growth in 2023. Within foodservice, volume growth is very healthier, reaching the double-digits, and boosted by increasing numbers of foreign tourists, as well as an…
Other hot drinks, often considered treats given to children by their parents, faced challenges in Hungary in 2023. The volume sales of other hot drinks declined, primarily due to the stability or even decline in the demographic profile of…
Other hot drinks retained a relatively niche presence in Lativa in 2023, with little interest on the part of consumers and retailers. Other plant-based hot drinks led retail volume and value sales, due to the popularity of barley-and chicory-based…
Other hot drinks registered positive retail volume growth in 2023, unlike tea and coffee. After a small decline in 2020, demand for other hot drinks has recovered, with positive volume growth recorded from 2021. Children returning to school has…
Other hot drinks recovered moderately in retail volume terms in 2023, having seen a continuous decline in the COVID-19 crisis and during the immediate post-pandemic period. The impact of the high rate of inflation was felt on the unit prices in the…
Other hot drinks continues to face the threat of high inflation in 2023, with pressure on costs resulting in further price rises. Consumers are seeking more budget-friendly options in this category, with a shift away from premium and gourmet hot…
The growth of other hot drinks in 2023 resulted from consumption changes noted during COVID-19, when working from home and studying from home became the norm. During this time, chocolate-based flavoured powder drinks, targeting children, saw an…