Eastern Europe

This report examines e-commerce usage and revenue share from e-commerce in different industries and countries. The e-commerce index helps to better understand which industries are leading and identify key success factors. The briefing also analysis…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

Thin wall plastic containers are the dominant pack type used for chocolate spreads in Romania. The lightweight nature and durability of these containers make them an ideal choice for packaging chocolate spreads. Consumers appreciate the ease of…

Glass jars is the dominant pack type in jams and preserves, which remains the main sweet spreads category – but thin wall plastic containers are growing in popularity as a cheaper alternative, with this latter pack type again recording double-digit…

The continued trend of bulk buying, even post-pandemic, coupled with a preference for online shopping, has led consumers to opt for larger quantities of bottled water, prioritising cost-effectiveness and stockpiling. Multipack offerings can help…

The PET bottle is the dominant pack type in Polish soft drinks, in the retail channel in particular. PET bottles are seen as a convenient option for many soft drink products, such as carbonates and bottled water, as they come in various pack sizes,…

Glass jars remained the preferred packaging choice for sauces, dips, and condiments in Romania in 2023. This trend is driven by several factors specific to the Romanian market. Glass jars are perceived as premium and high-quality packaging, enhancing…

There was a sharp acceleration in the rate of growth in demand for sauces, dips and condiments packaging during 2020, as consumers spent more time at home and prepared and ate more meals and snacks there. This continued in 2021, with the COVID-19 and…

Eastern Europe is the fourth biggest region in terms of rigid plastic in the world. It has been driven by the strong performance of PET bottles in bottled water. The health and wellness trend is the main reason behind this growth as consumers seek…

Flexible plastic remained the dominant pack type for chilled processed meat in Romania in 2023. Given chilled processed meat sales dominate overall processed meat and seafood sales, flexible plastic is also the leading pack type in the overall…

Metal food cans continue to be the main packaging format used in both shelf stable meat and shelf stable seafood in Poland. Canned seafood, particularly fish, is a low-acid meal ingredient or solution that rapidly promotes the growth of microbes if…

Metal food cans remained the most popular packaging type for processed fruit and vegetables in 2023, driven by their strength in the largest category of shelf stable fruit and vegetables. The second most popular pack type is glass jars, with this…

Due to their robustness and long shelf life, metal food cans remain the dominant pack type in shelf stable fruit and vegetables, in which shelf stable vegetables account for the bulk of demand. However, alternatives to metal food cans, including…

Brick liquid cartons are the leading pack type in plant-based dairy in Romania. The country’s diverse climate, characterised by hot summers and cold winters, necessitates robust packaging to maintain product integrity. Brick liquid cartons, known for…

In recent years, there has been a marked shift in the range of products available on store shelves in Poland, with plant-based milks now available in almost every shop, offering a wide selection. Similarly, once hard to find, plant-based yoghurts and…

In 2022, Romania’s packaging industry witnessed dynamic shifts influenced by economic challenges and consumer preferences. Larger pack sizes became the preferred choice across a variety of categories, offering consumers economic advantages amid…

In 2022, packaging in Poland was becoming increasingly influenced again by pre-pandemic lifestyles and practices. For example, sugar confectionery experienced a significant shift towards smaller packaging options. The more compact sizes helped to…

Flexible plastic and folding cartons are the two main packaging types used for frozen pizza in Romania. The choice of these materials is down to their lightweight nature, durability and suitability for packaging pizzas. Folding cartons offer…

Flexible plastic remained the dominant pack type in soup in 2022, helped by its strong usage in dry soup, the biggest category, although folding cartons are also widely used in dry soup. Flexible plastic packaging comes in a variety of shapes and…