Eastern Europe

Glass bottles continued to be the dominant pack type in the Polish alcoholic drinks market in 2022, continuing to fight off the stiff competition from metal beverage cans. This is because the reputation of glass bottles is very high in Poland. Glass…

As Romanian consumers have more financial resources available, they are willing to explore and invest in higher-quality and more sophisticated alcoholic drinks. Consequently, this places pressure on producers to make sure the packaging of their…

In 2022, dried baby food was only offered in three pack types: flexible aluminium/plastic, flexible plastic and folding cartons. However, flexible aluminium/plastic was the dominant packaging format in this category, as it is easy to open, reseal and…

Folding cartons and flexible aluminium/plastic remained the preferred pack types for dried baby food in Romania in 2023. This underscores the importance of packaging solutions that ensure the freshness and quality of food products, while addressing…

While HDPE bottles and folding cartons remained the two biggest pack types in Polish beauty and personal care packaging in unit volume terms in 2022, squeezable plastic tubes was third biggest and was also continuing to record rising unit volumes in…

After seeing a growth spike in 2021, facial care product packaging continued to see strong growth in 2022. This can be attributed to the increasing beauty consciousness among consumers, evolving preferences for personalised skin care routines, the…

Flexible plastic remained the dominant pack type in confectionery packaging in 2022. Flexible plastic continues to be chosen by manufacturers since it provides an excellent barrier against external contamination, such as dust, moisture or sunlight,…

Flexible plastic remained the leading pack type in confectionery in Romania in 2023, with this packaging format continuing to see positive growth in this year. Confectionery products are often sensitive to moisture, air and light, and flexible…

After dairy packaging unit volumes grew at their fastest rate in almost a decade in 2020, with COVID-19 the main driver of this, with slightly above-average growth also being seen in 2021, sales continued to increase in 2022. Cheese, one of the main…

Brick liquid cartons are the dominant pack type in drinking milk products in Romania. This is down to a number of key factors, including the cartons’ superior ability to maintain the freshness and nutritional value of milk products, their robustness…

Although metal aerosol cans continue to be the leading pack type in spray/aerosol insecticides in Poland, HDPE bottles have been gaining share in recent years and were recording particularly strong growth in 2023. This is due to the increasing…

Within the Romanian home care market, HDPE bottles continued to be the most widely-used packaging format in unit volume terms in 2023. These high-density polyethylene containers offer a combination of durability and chemical resistance. Brands such…

The home care packaging market was showing signs of recovery in 2023, with retail unit volumes increasing by 3% on the previous year. However, this relatively modest growth comes after the significant decline of 25% seen in 2022, caused by the start…

Flexible packaging is the favoured choice in hot drinks packaging in Poland, boasting the highest retail unit volume sales, especially in categories like tea and coffee. Among flexible packaging options, flexible plastic is the most popular pack…

Coffee is the most popular hot drink in Romania, with coffee packaging thus dominating overall sales in the hot drinks industry. This results in the dominance of flexible aluminium/plastic, due to the popularity of vacuum-packed coffee bricks. Most…

Flexible plastic remained the dominant pack type in soup in 2022, helped by its strong usage in dry soup, the biggest category, although folding cartons are also widely used in dry soup. Flexible plastic packaging comes in a variety of shapes and…

Flexible plastic and folding cartons are the two main packaging types used for frozen pizza in Romania. The choice of these materials is down to their lightweight nature, durability and suitability for packaging pizzas. Folding cartons offer…

In 2022, packaging in Poland was becoming increasingly influenced again by pre-pandemic lifestyles and practices. For example, sugar confectionery experienced a significant shift towards smaller packaging options. The more compact sizes helped to…

In 2022, Romania’s packaging industry witnessed dynamic shifts influenced by economic challenges and consumer preferences. Larger pack sizes became the preferred choice across a variety of categories, offering consumers economic advantages amid…

In recent years, there has been a marked shift in the range of products available on store shelves in Poland, with plant-based milks now available in almost every shop, offering a wide selection. Similarly, once hard to find, plant-based yoghurts and…