Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

 
Country Report

Direct Selling in Estonia

Apr 2023

Growth in direct selling current value sales in 2022 was up significantly on 2021. While this was partly because spiralling inflation caused unit prices to rise, the improvement was primarily explained by reduced concern about community transmission…

USD 1,195
Country Report

Retail in Georgia

Mar 2023

The war in Ukraine exacted a heavy toll on Georgia’s economy with retail prices spiking in 2022. Close trade links with Russia and Georgia’s status as an emerging economy have also exerted pressure on the country’s currency, with depreciation also…

USD 2,450
Country Report

Retail E-Commerce in Georgia

Mar 2023

E-commerce posted another strong year of growth in 2022, with current value sales buoyed by higher inflation rates. Following the boom during the COVID-19 pandemic, online retailers witnessed more sustainable growth as many consumers returned to…

USD 1,100
Country Report

Non-Grocery Retailers in Georgia

Mar 2023

Georgians shifted back to in-store shopping behaviours following the removal of pandemic restrictions. Many consumers chose to prioritise retail shopping in shopping malls and high streets as lifestyles shifted back to normality. Non-grocery…

USD 1,100
Country Report

Grocery Retailers in Georgia

Mar 2023

The war in Ukraine has impacted grocery retailing in Georgia with inflation contributing to price increases across the category. Georgia’s growing consumer base in 2022 has added further impetus to retail value growth. Georgia has been a popular…

USD 1,100
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