Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
The war in Ukraine exacted a heavy toll on Georgia’s economy with retail prices spiking in 2022. Close trade links with Russia and Georgia’s status as an emerging economy have also exerted pressure on the country’s currency, with depreciation also…
E-commerce posted another strong year of growth in 2022, with current value sales buoyed by higher inflation rates. Following the boom during the COVID-19 pandemic, online retailers witnessed more sustainable growth as many consumers returned to…
Georgians shifted back to in-store shopping behaviours following the removal of pandemic restrictions. Many consumers chose to prioritise retail shopping in shopping malls and high streets as lifestyles shifted back to normality. Non-grocery…
The war in Ukraine has impacted grocery retailing in Georgia with inflation contributing to price increases across the category. Georgia’s growing consumer base in 2022 has added further impetus to retail value growth. Georgia has been a popular…
Although value sales through direct selling are low in Georgia, they showed a slight increase in 2022. There is a shift away from this channel due to growing competition from online players, which provide a greater assortment of products and the…