Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
High inflation impacted retail e-commerce in Bulgaria in 2023. As such, though retail e-commerce registered high current value growth, constant value sales fell. Consumers cut back on spending on less essential items and this impacted e-commerce.…
E-commerce continued to gain significant value share in 2022 as part of the ongoing development of this category. Many consumers sought out cheaper prices online as the cost of living crisis hit many Croatian households. On balance, Croatia is seeing…
Growth in total e-commerce current value sales in 2022 was down markedly on 2021, and also much lower than the CAGR for the entire review period. This was partly explained by the normalisation of trade, in that after having received a significant…
E-commerce posted another strong year of growth in 2022, with current value sales buoyed by higher inflation rates. Following the boom during the COVID-19 pandemic, online retailers witnessed more sustainable growth as many consumers returned to…
Retail e-commerce was a fragmented category in Hungary in 2023, with the leading brand being Media Markt (Media Markt Retail Cooperation Kft), followed by eMAG Marketing (Extreme Digital - Emag Kft). However, Media Markt is the only name holding a…