Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…
Almost uniquely among fmcg industries, tobacco legislation is not simply a guiding element or a means of enforcing consumer standards but a central determining factor in the performance of tobacco markets. As the cumulative de-normalising impact of…
Tobacco saw double-digit current value growth in Ukraine in 2023. After marked upheavals following the outbreak of war in 2022, global tobacco players adapted to the new reality and returned to new launching new products. These launches were mostly…
In 2023, tobacco in the Czech Republic continued to develop towards newer product types with perceived less harmful effects on health. Regular cigarettes remained the largest category, but retail volume sales continued on a strong downward…
The decline in sales of traditional cigarettes was noticeable across the country in 2023, driven mostly by increased health awareness and the introduction of alternative tobacco products, but also due to financial pressures. Consumers are turning…
Tobacco in Slovakia was impacted by new legislation in 2023, with this set to continue throughout the forecast period as new rules and regulation shape the industry’s progress. Cigarettes saw excise tax increases in both 2023 and 2024, leading to…
Though current value sales of tobacco increased in 2023, constant value sales fell, as inflation continued to be high. Volume sales also only increased marginally.
Cigarettes remains the basic tobacco product for the majority of smokers in Romania and thus it was also the key growth driver for tobacco as a whole in 2023. Widespread distribution across all retail channels in Romania supports the positive…
Sales of cigarettes in Poland declined slightly in 2023 in retail volume terms. In 2022 the influx of refugees from Ukraine strongly revived sales of cigarettes in the country, but the impact of this weakened in 2023. A similar picture was seen in…