Eastern Europe

2024 has been a mixed year for sweet biscuits, snack bars and fruit snacks with sales of some products stagnating in retail volume terms, while sales of some others such as dried fruit and cookies are even declining. Despite this, there have also…

The market for sweet biscuits, snacks bars and fruit bars in Lithuania will see an improved performance in retail volume terms in 2024, when compared to the previous year. Unlike many other areas within snacks, such as chocolate confectionery or ice…

2024 has been another tough year for sugar confectionery in Slovenia with economic pressures and increasing health concerns pushing consumers to cut back on spending on these products. Elevated inflation and rising production costs have been…

Sugar confectionery in Lithuania will see minimal growth in retail volume terms in 2024, in light of ongoing concerns over the health impacts of excessive sugar intake. Perceived old fashioned products, such as boiled sweets, continue to decline, as…

Consumers in Slovenia are becoming more focused on seeking healthier snacks options. As such the demand for snacks with additional health benefits as well as snacks with a reduced amount of sugar is growing. Snacking has become even more popular in…

Snacks in Lithuania is set to register modest growth in retail volume terms in 2024, an improvement over the previous year. This is due mainly due a decline in the rate of inflation, combined with the raising of the national minimum wage, which will…

Savoury snacks is seeing steady growth in volume and value terms in 2024. The most dynamic category is potato chips which has retained its popularity within snacks due to the attractive prices of these products and their widespread availability…

The market for savoury snacks in Lithuania is expected to see an improved performance in retail volume terms in 2024. This is due mainly due a decline in the rate of inflation, which will have positive impact on household purchasing power. Savoury…

Ice cream is the most dynamic category in snacks in Slovenia in volume and value terms in 2024. The main driver behind this is the shift in consumer purchasing behaviour with ice cream no longer perceived as a seasonal snack anymore but instead has…

Retail volume sales of ice cream in Lithuania will see continued growth in 2024. Consumers generally consider ice cream to be a seasonal product, with demand peaking during the hot summer months. However, players are doing their best to invest in…

Chewing gum is seen by many consumers as a functional product with it helping to prevent bad breath after eating, drinking or smoking. As such, with consumers leading increasingly busy lives and interacting more closely with friends and colleagues…

Retail volume sales of gum are set to remain fairly static in 2024. Sales are dominated by chewing gum, which is promoted as a significant contributor to daily fresh breath maintenance. However, there is a widespread perception in Lithuania that gum…

Chocolate confectionery is seeing steady growth in value and volume terms in 2024. Chocolate is often associated with mood enhancement and stress relief and as such it has remained extremely popular in 2024 as consumers pursue increasingly busy…

The market for chocolate confectionery in Lithuania is set to register modest growth in retail volume terms in 2024, in contrast to the static performance previous year. This is due mainly due a decline in the rate of inflation, which will increase…

Sweet biscuits, snack bars, and fruit snacks in Estonia is registering growth in both value and volume terms in 2024 due to their ongoing popularity in the county. Products in this category serve not only as a sweet accompaniment to tea at home, but…

Pastilles, gummies, jellies, and chews is experiencing significant growth in both volume and value terms in sugar confectionery in Estonia in 2024 due to their widespread popularity amongst both adults and children. As the trend towards healthier…

Snacks in Estonia is experiencing healthy growth in both volume and value terms in 2024, with sales being supported by the rising demand for healthy snack options. As consumers in the country become more health conscious, there has been a significant…

Nuts, seeds, and trail mixes is recording the fastest volume growth in savoury snacks in Estonia in 2024. The surge in demand for such products is attributable to their widespread popularity as they are affordable and delicious beer snacks. In…

Volume and value growth of ice cream in Estonia in 2024 is attributable to rising health consciousness and increasing demand for ice cream that caters to various diets, including vegan, low-calorie, dairy-free, and zero-sugar options, which are all…

Chewing gum is seeing positive value and volume growth in Estonia in 2024 as it is promoted as being beneficial to dental health, particularly sugar-free versions. Orbit, for instance, has an image of a tooth on its packaging, suggesting the benefits…