Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Gum in the Ukraine remains led by Wrigley (GBO: Mars) and Mondelez in 2024, with these two players consistently offering deep discounts and other attractive price promotions for best-sellers Orbit (Wrigley) and Dirol (Mondelez) in supermarkets and…
Customers are purchasing more chewing gum mostly to improve their breath. Chewing gum comes in a variety of options, including sugar free, as well as new product options with other claims such as added protein and energy boosting. Bubble gum is a…
Gum is seeing positive sales in Slovakia in 2024, in both volume and value sales, and in both retail and foodservice. While value is also being supported by unit price hikes, due to the commodity prices of sweeteners, volume is being supported by…
The persistent inflation and rising production costs in 2024 are significantly impacting gum sales in Croatia. As prices remain elevated, consumer spending on non-essential items like gum has seen a slight decrease. However, brand loyalty remains a…
The Ukraine’s chocolate confectionery market is seeing some degree of recovery in terms of retail volume sales in 2024, in growth that is continuing from 2023. This follows the severe drop seen in 2022 when war broke out. Mondelez Ukraine, which…
A challenging economic situation persists in 2024 caused by the high inflation seen in the past two years which has left consumers in the situation where they are battling with an increased cost-of-living while prices continue to rise. However, while…
Chocolate confectionery is seeing positive retail value sales in Slovakia in 2024, while volume remains in a slump. This situation is created by high unit prices and reduced consumer spending power. Added to which, we have seen soaring unit prices…
Chocolate confectionery is expected to register solid growth in 2024, with value growth higher than volume growth as inflation has pushed prices up. The significant rise in commodity prices, production costs, and inflation in 2023 has had a…
2024 has been another tough year for sales of sweet biscuits, snack bars and fruit snacks with sales continuing to decline in retail volume terms, albeit at a slower rate than in the previous two years. Despite inflation starting to stabilise and a…
Sweet biscuits, snack bars and fruit snacks in Bosnia and Herzegovina grapples with a duality in 2024. On one hand, health and wellness trends continue to dampen demand for certain sweet biscuit categories reliant on refined sugar. On the other hand,…