Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Sugar confectionery remains one of the declining categories in Latvian confectionery in 2024. Parental buying decisions are increasingly influenced by concerns about sugar intake, leading them to steer clear of these products. Additionally, price…
Sugar confectionery in Hungary is set to see a sluggish performance in 2024, continuing the trend of the previous year. While the rate of inflation has fallen significantly, the prices of essential raw materials, such as sugar, continue to rise…
Sugar confectionery in Georgia continues to enjoy solid retail volume growth in 2024, supported by steady demand for these traditional products. However, the pace of grow is slowing slightly due to high unit prices, which is dampening demand to a…
The snacks market is set to see growth in both volume and value terms in Serbia in 2024. This is largely due to the return of consumers to their busy lifestyles, including increased opportunities for socialisation inside and outside the home and…
The year 2024 saw growth for the entire snacks category, although the gap in growth of volume and current value sales widening. The 5% VAT rate on some foodstuffs, paused during the COVID-19 pandemic, was reinstated on 1 April in categories including…
Snacks in North Macedonia enjoyed stable retail volume growth in 2024. Inflation is slowing but unit price increases are still common due to ongoing geopolitical crises and the war in Ukraine. This continues to negatively impact input costs,…
Snacks in Latvia is exhibiting signs of a comeback in 2024, following a challenging period in 2022 and 2023 marked by price increases across various categories. While the beginning of the year witnessed sluggish sales, a more optimistic outlook…
Retail volume sales of snacks in Hungary are expected to see modest growth in 2024, following the flat performance of the previous year. While inflation has fallen significantly from the peak seen in January 2023, the prices of essential raw…
Despite lower retail volume growth compared to 2023, consumer demand for snacks remains robust in Georgia supported by the ongoing snackification trend and a rise in tourism. Discounting policies by major players continue to drive volume growth, with…
Savoury snacks is set to see double-digit current value growth in Serbia in 2024. Hectic consumer lifestyles and the increase in on-the-go consumption are stimulating sales of savoury snacks in the Serbian market. However, with the cost of living…