Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
The year 2024 has brought challenges with rising production costs leading to a significant increase in unit prices for savoury snacks in Croatia. This trend began in 2022 and continued throughout 2023 due to soaring energy and input costs. Major…
Ice cream in Ukraine is seeing increased availability of imported products in 2024, under popular confectionery brands. For example, KitKat, Toblerone, Oreo, and Milka, as well as Snickers, Bounty, Twix and Mars, among others. Despite their high…
Ice cream looks set to be one of the most dynamic categories within snacks in 2024 due to multiple trends colliding. One of them has been changes in the social lives of young people who are increasingly switching to socialising during the day rather…
Ice cream is achieving positive volume sales in Slovakia in 2024, with stronger value sales being supported by another round of unit price hikes. However, the deterrent of the high prices is being balanced out by warm weather and out-of-home…
The year 2024 has seen a significant increase in ice cream unit prices in Croatia, driven by rising input costs experienced in 2023. To maintain the perception of affordability for consumers, retailers have implemented two key strategies: reducing…