Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Chocolate confectionery in Estonia saw an increase in value terms, whilst volume sales declined in 2024. This reduction in volume in the year is attributable to reduced chocolate confectionery consumption as a result of price hikes due to elevated…
Sweet biscuits, snack bars and fruit snacks is set to see current value growth in Serbia in 2024. Meanwhile, stable volume growth is set to be linked to busy consumer lifestyles driving on-the-go consumption and consumers’ increasing tendency to…
The sweet biscuits, snack bars and fruit snacks category in Poland has seen innovation and the emergence of novel flavours, which helped to maintain sales volume towards the end of the review period and contributed to growth in 2024. Brands such as…
Health and wellness trends continue to impact the performance of sweet biscuits, snack bars and fruit snacks in North Macedonia. Increasingly, consumers view a growing number of products within this category as a healthier snacking alternative,…
Sweet biscuits, snacks bars and fruit snacks has emerged as a relative winner in Latvia, capitalising on consumer anxieties surrounding rising chocolate confectionery prices. This trend, which began in 2023 and continues in 2024, highlights a shift…