Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Sugar confectionery is set to see current value growth in Serbia in 2024. Meanwhile, rising volume sales of sugar confectionery are being supported by busy consumer lifestyles and a desire for affordable indulgence in the midst of hectic and…
In 2024, sweet biscuits, snack bars and fruit snacks has continued to experience positive growth in both retail volume and current value sales. Sweet biscuits is the largest category by volume in Georgia, with solid retail volume growth expected in…
The market for sweet biscuits, snack bars and fruit snacks in Hungary continues to be impacted by the rising costs of essential raw materials, notably, sugar and cocoa,. With manufacturers and retailers looking to protect their profit margins, they…
Sweet biscuits, snacks bars and fruit snacks has emerged as a relative winner in Latvia, capitalising on consumer anxieties surrounding rising chocolate confectionery prices. This trend, which began in 2023 and continues in 2024, highlights a shift…
Health and wellness trends continue to impact the performance of sweet biscuits, snack bars and fruit snacks in North Macedonia. Increasingly, consumers view a growing number of products within this category as a healthier snacking alternative,…