Eastern Europe

Retail sales of snacks saw positive growth in 2023, continuing the pattern of the previous year. This was largely due to the return of consumers to their busy, pre-pandemic lifestyles, including increased opportunities for socialisation inside and…

Sugar confectionery saw a mixed performance in 2023, with volume growth rates varying according to subcategory. With food inflation running at record levels, retailers focussed on rationalising their product portfolios in favour of their best-selling…

While sugar confectionery is expected to register an increase in current value sales, volume growth is expected to be muted, as continuing high inflation dampens volume sales. In terms of value growth, mints are expected to be the strongest…

Retail volume sales of sugar confectionery saw positive growth in 2023, continuing the pattern of the previous year. This was largely due to the return of consumers, including children, to their busy, pre-pandemic lifestyles, which led to an increase…

In 2023, sweet biscuits, snack bars and fruit snacks continued to be impacted by temporary shortages of grain and other agricultural commodities, due to the ongoing war in Ukraine. Sweet biscuits and cereal bars suffered the most from these…

While sweet biscuits, snacks bar and fruit snacks are expected to register a double-digit increase in current value sales, volume sales are expected to fall. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric…

Sweet biscuits, snack bars and fruit snacks saw continued growth in retail volume terms in 2023, supported by the trend towards busier, active lifestyles and on-the-go consumption. To this end, manufacturers paid greater attention to the packaging of…

In 2023, chocolate confectionery is witnessing muted growth in retail volume terms, with the economy slowing down and entering a technical recession in the first half of the year. Inflation remains high, but the economy is stable and hence consumer…

Inflation and higher production costs forced food companies in Poland to raise prices towards the end of the review period. While small producers often could not afford to do so without losing contracts with retail chains, larger companies like…

Chocolate confectionery is expected to register moderate constant value growth in 2023, but volume growth will be marginal. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening…

Retail volume sales of gum have been restored after the losses suffered during the COVID-19 pandemic, with sales coming back to more stagnant growth in 2023. By comparison, current value growth continued in double-digits thanks to retail price…

Marketing campaigns grew in importance for the chewing gum industry in Poland towards the end of the review period. Wrigley, the leading player in the chewing gum category in Poland, launched a campaign called "Every Smile is Beautiful" to support…

Gum is expected to register some volume growth in 2023, as consumers lead busy lives and often use gum as a breath freshener. In addition, gum is particularly popular among smokers, to remove any bad breath. The return of tourists in large number is…

Ice cream sales are bouncing back in 2023 following a disastrous performance in the year prior, when the summer was much colder than normal and impulse purchases reduced substantially. Consequently, ice cream manufacturers were unable to fulfil their…

The ice cream market in Poland experienced significant disruptions due to the rise in operational and production costs seen towards the end of the review period. These costs were often passed on to consumers, or businesses sought ways to cut costs by…

Ice cream is expected to register healthy constant value growth and more modest volume growth in 2023. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening monetary policy is…

Savoury snacks is expected to see retail volume sales stagnate in 2023 due to the negative impact of price inflation, which is forcing consumers to rethink purchasing decisions. As in 2022 when inflation soared, manufacturers continue to apply heavy…

In Poland, meat snacks experienced a notable resurgence towards the end of the review period despite these products already having a long-standing presence in the market. This revival was not only limited to traditional meat snacks, but also…

Savoury snacks are expected to register healthy constant value growth and more modest volume growth in 2023. Those savoury snacks with a healthier positioning also register higher volume growth, with nuts, seeds and trail mixes registering the…

Snacks is witnessing a rebound in retail volume sales in 2023, following a sizeable decline in 2022 caused in large part by the downturn in ice cream sales. The sharp rise in price inflation seen in 2022 is slowing somewhat, but its impact continues…