Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

 
Country Report

Gum in Lithuania

Jul 2023

Retail volume sales of gum have been restored after the losses suffered during the COVID-19 pandemic, with sales coming back to more stagnant growth in 2023. By comparison, current value growth continued in double-digits thanks to retail price…

USD 1,195
Country Report

Gum in Poland

Jul 2023

Marketing campaigns grew in importance for the chewing gum industry in Poland towards the end of the review period. Wrigley, the leading player in the chewing gum category in Poland, launched a campaign called "Every Smile is Beautiful" to support…

USD 1,195
Country Report

Gum in Slovenia

Jul 2023

Gum is expected to register some volume growth in 2023, as consumers lead busy lives and often use gum as a breath freshener. In addition, gum is particularly popular among smokers, to remove any bad breath. The return of tourists in large number is…

USD 1,195
Country Report

Ice Cream in Lithuania

Jul 2023

Ice cream sales are bouncing back in 2023 following a disastrous performance in the year prior, when the summer was much colder than normal and impulse purchases reduced substantially. Consequently, ice cream manufacturers were unable to fulfil their…

USD 1,100
Country Report

Ice Cream in Poland

Jul 2023

The ice cream market in Poland experienced significant disruptions due to the rise in operational and production costs seen towards the end of the review period. These costs were often passed on to consumers, or businesses sought ways to cut costs by…

USD 1,100
Country Report

Ice Cream in Slovenia

Jul 2023

Ice cream is expected to register healthy constant value growth and more modest volume growth in 2023. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening monetary policy is…

USD 1,100
Country Report

Savoury Snacks in Lithuania

Jul 2023

Savoury snacks is expected to see retail volume sales stagnate in 2023 due to the negative impact of price inflation, which is forcing consumers to rethink purchasing decisions. As in 2022 when inflation soared, manufacturers continue to apply heavy…

USD 1,195
Country Report

Savoury Snacks in Poland

Jul 2023

In Poland, meat snacks experienced a notable resurgence towards the end of the review period despite these products already having a long-standing presence in the market. This revival was not only limited to traditional meat snacks, but also…

USD 1,195
Country Report

Savoury Snacks in Slovenia

Jul 2023

Savoury snacks are expected to register healthy constant value growth and more modest volume growth in 2023. Those savoury snacks with a healthier positioning also register higher volume growth, with nuts, seeds and trail mixes registering the…

USD 1,195
Country Report

Snacks in Lithuania

Jul 2023

Snacks is witnessing a rebound in retail volume sales in 2023, following a sizeable decline in 2022 caused in large part by the downturn in ice cream sales. The sharp rise in price inflation seen in 2022 is slowing somewhat, but its impact continues…

USD 2,450
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