Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Mondelez is striving to recoup lost market share within sweet biscuits, snack bars and fruit snacks in Ukraine in 2024. The player saw a drop in 2022, mostly driven by imported goods, as its local factory is located close to the Russian border in…
In 2024, chocolate confectionery in Georgia witnessed higher unit price growth in comparison to the previous year, underpinning stronger current value growth. Rising production costs put upward pressure on prices due to the expected shortage in…
Retail volume sales of sales of chocolate confectionery will see modest growth in 2024, following the flat performance of the previous year. Demand continues to be hampered by rising prices, driven by the mounting costs of cocoa, sugar, and other…
While 2024 is not a banner year for chocolate confectionery in Latvia, there are initial signs of stabilisation compared to the product area's performance in 2023. The inflationary pressures that spooked consumers in 2022 and 2023 have begun to ease,…
Chocolate confectionery in North Macedonia has witnessed a more upbeat performance since 2023, with retail volume sales returning to growth following several years of decline. Indeed, consumer demand for chocolate confectionery remains steady in…
Chocolate confectionery saw solid volume in current value growth in 2024, with Ferrero Polska Sp zoo continuing to lead the field, albeit with a small loss of share to second ranking Mondelez International Inc.
Chocolate confectionery is set to see significant current value growth in Serbia in 2024. The category faced a considerable rise in unit prices in 2023, with price growth slowing down a bit in 2024. Despite inflationary pressures, which encouraged…
Gum witnessed significant volume growth in 2024 as part of its ongoing recovery from the COVID-19 pandemic and the rebound in sales of Wrigley’s Orbit brand. In 2022, Wrigley Jr Co, William (Mars Inc) faced supply issues resulting in sales decline…
The market for gum in Hungary will see an improved performance in 2024, with best growth in retail volume terms. Sales of chewing gum remain largely impulse-driven and with an increase in mobility, consumers have more opportunities to purchase these…
Gum in Latvia experiences value growth in 2024, though this increase is tempered by ongoing inflationary pressures. While price hikes are less severe compared to recent years, they still constrain significant growth in overall value. Consumers remain…