Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
2024 has been another tough year for sales of sweet biscuits, snack bars and fruit snacks with sales continuing to decline in retail volume terms, albeit at a slower rate than in the previous two years. Despite inflation starting to stabilise and a…
Sweet biscuits, snack bars and fruit snacks in Bosnia and Herzegovina grapples with a duality in 2024. On one hand, health and wellness trends continue to dampen demand for certain sweet biscuit categories reliant on refined sugar. On the other hand,…
In 2024 Roshen Kondyterska Korporatsia is maintaining its lead of overall sugar confectionery in Ukraine, benefitting from fixed price promotions and a variety of novelties in its Yummi Gummi brand. The company offers the most favourably priced…
Medicated confectionery continues to experience dynamic growth both in value and volume terms in 2024. This strong growth can be attributed to the resurgence of cases of cold and flu. With COVID-19 no longer in place other seasonal viruses such as…
Sugar confectionery is expected to register moderate constant value growth in 2023, but volume growth will be marginal. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening…
Sugar confectionery sales are being influenced by high raw sugar prices in 2024, leading to inflated unit prices supporting value, while volume sales remain in an overall slump. Within this environment, consumers welcome price-based promotions and…
Retail volume sales of sugar confectionery saw positive growth in 2023, continuing the pattern of the previous year. This was largely due to the return of consumers, including children, to their busy, pre-pandemic lifestyles, which led to an increase…
Sugar confectionery is seeing a negative-digit volume slump in 2024, whilst value is supported by price hikes. Notably, sugar confectionery falls under the shadow of the VAT increase, starting 1 January 2024, from 9% to 19% for food products with…
There was a growing trend of sugar confectionery shops becoming more common in Poland towards the end of the review period, with these replacing traditional mobile sweets stalls. One factor that contributed to this trend was the increasing presence…
Healthy eating is taking a higher priority with consumers increasingly shunning sugar confectionery due to its high sugar content and limited value-added properties. As a result, retail volume sales are declining for the fourth consecutive year in…