Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Sales of sugar confectionery continue to see stable growth in 2024 in retail volume terms. Growth has been stronger in current value terms which is largely due to high sugar prices, which have remained high after rising sharply in 2023. The return of…
Sugar confectionery faces a difficult reality in Bosnia and Herzegovina. The reputation of refined sugar remains poor, with health and wellness trends heavily impacting consumer demand. In 2024, this translates to a continued decline in consumer…
Snacks in Ukraine in 2024 is benefitting from some economic stabilisation and local adaption to life during war. Retail volume sales for many snacks segments are showing recovery, albeit it small, with progress still limited by current circumstances…
The snacking culture continues to develop in the Czech Republic which is helping the category to grow despite prevailing economic challenges. More consumers, especially younger generations, are turning to subsidising traditional meals with…
Snacks is expected to register moderate constant value growth in 2023, but volume growth will be minimal. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening monetary policy is…
Snacks in Slovakia in 2024 is seeing flat total volume growth in 2024, with a slight negative-digit volume decline in retail terms and small positive growth in foodservice. Meanwhile, value sales are being better supported by ongoing unit price…
Retail sales of snacks saw positive growth in 2023, continuing the pattern of the previous year. This was largely due to the return of consumers to their busy, pre-pandemic lifestyles, including increased opportunities for socialisation inside and…
Snacks in Romania is seeing a small negative-digit volume decline in 2024, with the volume decline in off-trade sales counteracting the small positive volume gains in on-trade terms. On the other hand, value sales are better supported by inflationary…
The year 2024 saw growth for the entire snacks category, although the gap in growth of volume and current value sales widening. The 5% VAT rate on some foodstuffs, paused during the COVID-19 pandemic, was reinstated on 1 April in categories including…
Snacks in North Macedonia enjoyed stable retail volume growth in 2024. Inflation is slowing but unit price increases are still common due to ongoing geopolitical crises and the war in Ukraine. This continues to negatively impact input costs,…