Eastern Europe

Despite a growing health consciousness among Bosnian consumers, chocolate remains a beloved treat in 2024. Dark chocolate, in particular, enjoys a reputation as a healthy indulgence, further solidifying chocolate's place in the snacking landscape.…

Chocolate confectionery is seeing similar sales growth in 2024 to that seen in 2023, with moderate growth in retail volume terms and stronger growth in current value terms. Despite inflation stabilising, the global jump in cocoa prices started to be…

Chocolate confectionery is expected to register solid growth in 2024, with value growth higher than volume growth as inflation has pushed prices up. The significant rise in commodity prices, production costs, and inflation in 2023 has had a…

Overall chocolate confectionery sales were close to stagnation in Eastern Europe in 2020, hit by the loss of impulse/on-the-go sales, fewer gifting occasions and disrupted holiday periods (Easter, Christmas) due to Coronavirus (COVID-19), negatively…

Chocolate confectionery in Estonia saw an increase in value terms, whilst volume sales declined in 2024. This reduction in volume in the year is attributable to reduced chocolate confectionery consumption as a result of price hikes due to elevated…

In 2024, chocolate confectionery in Georgia witnessed higher unit price growth in comparison to the previous year, underpinning stronger current value growth. Rising production costs put upward pressure on prices due to the expected shortage in…

Retail volume sales of sales of chocolate confectionery will see modest growth in 2024, following the flat performance of the previous year. Demand continues to be hampered by rising prices, driven by the mounting costs of cocoa, sugar, and other…

While 2024 is not a banner year for chocolate confectionery in Latvia, there are initial signs of stabilisation compared to the product area's performance in 2023. The inflationary pressures that spooked consumers in 2022 and 2023 have begun to ease,…

The market for chocolate confectionery in Lithuania is set to register modest growth in retail volume terms in 2024, in contrast to the static performance previous year. This is due mainly due a decline in the rate of inflation, which will increase…

Chocolate confectionery in North Macedonia has witnessed a more upbeat performance since 2023, with retail volume sales returning to growth following several years of decline. Indeed, consumer demand for chocolate confectionery remains steady in…

Chocolate confectionery saw solid volume in current value growth in 2024, with Ferrero Polska Sp zoo continuing to lead the field, albeit with a small loss of share to second ranking Mondelez International Inc.

Chocolate confectionery is maintaining its strong penetration across households in Romania in 2024, thanks to such products’ indulgent qualities and the sense of wellbeing which eating chocolate can bring. However, chocolate confectionery is also…

Chocolate confectionery is set to see significant current value growth in Serbia in 2024. The category faced a considerable rise in unit prices in 2023, with price growth slowing down a bit in 2024. Despite inflationary pressures, which encouraged…

Chocolate confectionery is seeing positive retail value sales in Slovakia in 2024, while volume remains in a slump. This situation is created by high unit prices and reduced consumer spending power. Added to which, we have seen soaring unit prices…

Chocolate confectionery is seeing steady growth in value and volume terms in 2024. Chocolate is often associated with mood enhancement and stress relief and as such it has remained extremely popular in 2024 as consumers pursue increasingly busy…

A challenging economic situation persists in 2024 caused by the high inflation seen in the past two years which has left consumers in the situation where they are battling with an increased cost-of-living while prices continue to rise. However, while…

The Ukraine’s chocolate confectionery market is seeing some degree of recovery in terms of retail volume sales in 2024, in growth that is continuing from 2023. This follows the severe drop seen in 2022 when war broke out. Mondelez Ukraine, which…

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

Gum in Bosnia faces a challenging reality in 2024. Consumer demand continues to dwindle due to a shrinking population base. This demographic decline translates to a moderate decrease in retail volume. Even with rising unit prices caused by inflation,…

Gum continues to see steady growth in retail volume terms in 2024, although growth has been stronger in current value terms which is due to price inflation. Gum is entirely an imported product and thus it has been impacted by higher transportation…

The persistent inflation and rising production costs in 2024 are significantly impacting gum sales in Croatia. As prices remain elevated, consumer spending on non-essential items like gum has seen a slight decrease. However, brand loyalty remains a…

Chewing gum is seeing positive value and volume growth in Estonia in 2024 as it is promoted as being beneficial to dental health, particularly sugar-free versions. Orbit, for instance, has an image of a tooth on its packaging, suggesting the benefits…

Gum witnessed significant volume growth in 2024 as part of its ongoing recovery from the COVID-19 pandemic and the rebound in sales of Wrigley’s Orbit brand. In 2022, Wrigley Jr Co, William (Mars Inc) faced supply issues resulting in sales decline…

The market for gum in Hungary will see an improved performance in 2024, with best growth in retail volume terms. Sales of chewing gum remain largely impulse-driven and with an increase in mobility, consumers have more opportunities to purchase these…

Gum in Latvia experiences value growth in 2024, though this increase is tempered by ongoing inflationary pressures. While price hikes are less severe compared to recent years, they still constrain significant growth in overall value. Consumers remain…

Retail volume sales of gum are set to remain fairly static in 2024. Sales are dominated by chewing gum, which is promoted as a significant contributor to daily fresh breath maintenance. However, there is a widespread perception in Lithuania that gum…

Consumer demand for gum is stagnating as fewer consumers buy bubble gum or chewing gum in North Macedonia. Gum increasingly has a bad name, due to its high sugar content and bad environmental reputation in terms of disposability, and this is a…

After registering a slight decline in sales volume due to the rapid inflation of 2023, gum in Poland in 2024 was characterised by growth in both volume and current value sales. This optimistic trend is primarily attributed to the anticipated…

Gum is achieving positive volume and robust value sales in Romania in 2024. This is primarily attributed to consumers’ post-pandemic return to busy, out-of-home lifestyles, therefore reviving the role of gum as a breath freshener. Added to which, the…

Gum is set to see significant current value growth in Serbia in 2024. Volume sales of gum are being stimulated by busy lifestyles and the related shift towards on-the-go consumption and snacking. Bubble gum, however, continues to face falling volume…

Gum is seeing positive sales in Slovakia in 2024, in both volume and value sales, and in both retail and foodservice. While value is also being supported by unit price hikes, due to the commodity prices of sweeteners, volume is being supported by…

Chewing gum is seen by many consumers as a functional product with it helping to prevent bad breath after eating, drinking or smoking. As such, with consumers leading increasingly busy lives and interacting more closely with friends and colleagues…

Customers are purchasing more chewing gum mostly to improve their breath. Chewing gum comes in a variety of options, including sugar free, as well as new product options with other claims such as added protein and energy boosting. Bubble gum is a…

Gum in the Ukraine remains led by Wrigley (GBO: Mars) and Mondelez in 2024, with these two players consistently offering deep discounts and other attractive price promotions for best-sellers Orbit (Wrigley) and Dirol (Mondelez) in supermarkets and…

Due to the reduced impulse and on-the-go consumption occasions in 2020 as a result of Coronavirus (COVID-19), impulse ice cream sales recorded declining sales, so that the overall market also registered a negative performance in this year. With more…

Ice cream in Bosnia and Herzegovina defied expectations in 2024. Despite a challenging demographic crisis leading to a shrinking consumer base, the category managed to maintain stable demand. This resilience can be attributed to the constant stream…

Sales of ice cream in Bulgaria in 2024 are increasing in current value terms but declining in retail volume terms. This is due largely to the considerable rise in ice cream prices in the last few years of the review period and heightened consumer…

The year 2024 has seen a significant increase in ice cream unit prices in Croatia, driven by rising input costs experienced in 2023. To maintain the perception of affordability for consumers, retailers have implemented two key strategies: reducing…

Volume and value growth of ice cream in Estonia in 2024 is attributable to rising health consciousness and increasing demand for ice cream that caters to various diets, including vegan, low-calorie, dairy-free, and zero-sugar options, which are all…

The year 2024 is poised to be a promising one for ice cream in Georgia. With the return of tourists and an uptick in consumer spending, manufacturers are focusing on introducing new products and flavours. This diverse range of offerings is expected…

The ice cream market in Hungary, which comprises nearly 50 companies, continues to face significant operating challenges. While inflation has fallen significantly from the peak seen in January 2023, the prices of essential raw materials, such as…

The Latvian ice cream industry is cautiously optimistic about 2024, with an anticipated early summer potentially boosting sales. This could help recoup some of the losses experienced in 2022, which were not fully recovered in 2023. Warmer weather…

Retail volume sales of ice cream in Lithuania will see continued growth in 2024. Consumers generally consider ice cream to be a seasonal product, with demand peaking during the hot summer months. However, players are doing their best to invest in…

Local consumers love to refresh themselves with ice cream during the warm spring and hot summer months in North Macedonia. As a result, consumer demand for ice cream remains stable in 2024, resulting in low and steady retail volume growth. Robust…

In 2024, ice cream saw growth across all metrics in Poland, although volume growth increased on the previous year while current value growth slowed but remained robust.

Ice cream is in a negative-digit volume slump in Romania in 2024, while value sales are better supported by price hikes. As in past years, ice cream continues to be strongly affected by the seasonal weather, with the warm season which starts in…

Ice cream is set to see double-digit current value growth in Serbia in 2024. In the context of a high rate of inflation, the prices of ice cream have risen significantly. The increase in raw milk prices and a decline in milk production have led to…

Ice cream is achieving positive volume sales in Slovakia in 2024, with stronger value sales being supported by another round of unit price hikes. However, the deterrent of the high prices is being balanced out by warm weather and out-of-home…