Eastern Europe

Retail volume sales of savoury snacks will see continued growth in retail volume terms in 2024, thanks to the low cost of many of the products within the category. Lifestyle changes have also had a positive impact on demand for snacks, including the…

Savoury snacks in Latvia shows signs of recovery in 2024, exhibiting a less negative growth trajectory compared to the previous year. This cautious optimism stems from a shift in manufacturer strategies. Recognising the dampening effect of rising…

The market for savoury snacks in Lithuania is expected to see an improved performance in retail volume terms in 2024. This is due mainly due a decline in the rate of inflation, which will have positive impact on household purchasing power. Savoury…

In 2024, savoury snacks continue to gain attention among local consumers thanks to regular new launches. With inflation easing in 2024 retail volume growth is gaining momentum, despite the ongoing demographic challenges and shrinking consumer base in…

In 2024, savoury snacks saw growth across all metrics in Poland, although volume growth increase was marginal while current value growth slowed but remained robust.

Savoury snacks is achieving positive volume and value growth in Romania in 2024. Sales are supported by the “snackification” trend, whereby consumers with busy, out-of-home lifestyles tend to eat fewer main meals and more snacks throughout the day.…

Savoury snacks is set to see double-digit current value growth in Serbia in 2024. Hectic consumer lifestyles and the increase in on-the-go consumption are stimulating sales of savoury snacks in the Serbian market. However, with the cost of living…

Savoury snacks is achieving small positive volume growth in Slovakia in 2024, with value sales being better supported by high unit prices. In a cross-category trend, consumers seeking savoury snacks are seeking price promotions and discounts, notably…

Savoury snacks is seeing steady growth in volume and value terms in 2024. The most dynamic category is potato chips which has retained its popularity within snacks due to the attractive prices of these products and their widespread availability…

After the high inflation seen in 2022 and 2023 many consumers have found themselves in a precarious economic situation due to the increased cost of living and the fact that wages have not kept up with inflation. Thus, customers are looking for ways…

Savoury snacks is seeing major players work to gain back lost share in Ukraine in 2024. In potato chips, PepsiCo and Mondelez are invested in deep discounting and other attractive price promotions through modern distribution channels. In bread chips,…

Despite the maturity of most categories, snacks in Bosnia and Herzegovina exhibits stable consumer demand in 2024. This, combined with rising product prices due to lingering inflation, translates to solid to strong RSP value growth. The market is…

Sales of snacks continue to increase at a faster pace in current value terms than retail volume terms in 2024. This is due to prices continuing to rise, albeit at a slightly more modest pace as inflation begins to stabilise, as well as the impact of…

Inflation's grip on the Croatian economy continues to impact snacks in 2024. Soaring production costs and rising commodity prices have led to a significant increase in retail snack prices. While this has boosted the value of snack sales, it has also…

Snacks in Estonia is experiencing healthy growth in both volume and value terms in 2024, with sales being supported by the rising demand for healthy snack options. As consumers in the country become more health conscious, there has been a significant…

Despite lower retail volume growth compared to 2023, consumer demand for snacks remains robust in Georgia supported by the ongoing snackification trend and a rise in tourism. Discounting policies by major players continue to drive volume growth, with…

Retail volume sales of snacks in Hungary are expected to see modest growth in 2024, following the flat performance of the previous year. While inflation has fallen significantly from the peak seen in January 2023, the prices of essential raw…

Snacks in Latvia is exhibiting signs of a comeback in 2024, following a challenging period in 2022 and 2023 marked by price increases across various categories. While the beginning of the year witnessed sluggish sales, a more optimistic outlook…

Snacks in Lithuania is set to register modest growth in retail volume terms in 2024, an improvement over the previous year. This is due mainly due a decline in the rate of inflation, combined with the raising of the national minimum wage, which will…

Snacks in North Macedonia enjoyed stable retail volume growth in 2024. Inflation is slowing but unit price increases are still common due to ongoing geopolitical crises and the war in Ukraine. This continues to negatively impact input costs,…