Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Local consumers love to refresh themselves with ice cream during the warm spring and hot summer months in North Macedonia. As a result, consumer demand for ice cream remains stable in 2024, resulting in low and steady retail volume growth. Robust…
In 2024, ice cream saw growth across all metrics in Poland, although volume growth increased on the previous year while current value growth slowed but remained robust.
Ice cream is in a negative-digit volume slump in Romania in 2024, while value sales are better supported by price hikes. As in past years, ice cream continues to be strongly affected by the seasonal weather, with the warm season which starts in…
Ice cream is set to see double-digit current value growth in Serbia in 2024. In the context of a high rate of inflation, the prices of ice cream have risen significantly. The increase in raw milk prices and a decline in milk production have led to…
Ice cream is achieving positive volume sales in Slovakia in 2024, with stronger value sales being supported by another round of unit price hikes. However, the deterrent of the high prices is being balanced out by warm weather and out-of-home…
Ice cream is expected to register healthy constant value growth and more modest volume growth in 2023. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening monetary policy is…
Ice cream looks set to be one of the most dynamic categories within snacks in 2024 due to multiple trends colliding. One of them has been changes in the social lives of young people who are increasingly switching to socialising during the day rather…
Ice cream in Ukraine is seeing increased availability of imported products in 2024, under popular confectionery brands. For example, KitKat, Toblerone, Oreo, and Milka, as well as Snickers, Bounty, Twix and Mars, among others. Despite their high…
Savoury snacks in Bosnia and Herzegovina faces a complex situation in 2024. Consumer demand stagnates, leading to only modest retail volume growth. This can be attributed to the growing influence of health and wellness trends. Consumers are…
Sales of savoury snacks in Bulgaria have remained flat in retail volume terms while growth in current value terms is being sustained by prices remaining elevated. Despite the decrease in inflation seen in 2024, the retail prices of some savoury…