Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
After registering a slight decline in sales volume due to the rapid inflation of 2023, gum in Poland in 2024 was characterised by growth in both volume and current value sales. This optimistic trend is primarily attributed to the anticipated…
Gum is achieving positive volume and robust value sales in Romania in 2024. This is primarily attributed to consumers’ post-pandemic return to busy, out-of-home lifestyles, therefore reviving the role of gum as a breath freshener. Added to which, the…
Gum is set to see significant current value growth in Serbia in 2024. Volume sales of gum are being stimulated by busy lifestyles and the related shift towards on-the-go consumption and snacking. Bubble gum, however, continues to face falling volume…
Gum is seeing positive sales in Slovakia in 2024, in both volume and value sales, and in both retail and foodservice. While value is also being supported by unit price hikes, due to the commodity prices of sweeteners, volume is being supported by…
Gum is expected to register some volume growth in 2023, as consumers lead busy lives and often use gum as a breath freshener. In addition, gum is particularly popular among smokers, to remove any bad breath. The return of tourists in large number is…