Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Dairy in Lativa is expected to register healthy current value and moderate volume growth. Inflation has now eased and this is boosting consumer confidence. Also, players offer frequent discounts and promotions and this also support volume sales,…
Cheese has continued to see a steady recovery in retail volume terms in 2024 after sales plummeted in 2022 following Russia's invasion of Ukraine. Despite a significant decline in Ukraine’s population, with many people still seeking asylum abroad,…
Cheese in Poland is seeing positive retail value and volume growth in 2024. Soft cheese is the best performing subcategory, as spreadable options offer great convenience to consumers – such as being able to make sandwiches quickly and easily. This…
Cheese is expected to register healthy current value growth and also positive volume growth in North Macedonia in 2024. Macedonians love cheese and it is the most popular dairy product and is a key staple in the diet. Also, increasingly consumers are…
In 2024, cheese is poised to be a key driver of growth in the Lithuanian dairy products and alternatives market, especially in terms of retail value. As the economic environment shows signs of stabilisation, consumers are becoming more open to…
Cheese in Lativa is expected to register healthy current value and moderate volume growth. Hard cheese continues to account for most value sales, though soft cheese is expected to register the highest current value and volume growth.
Sales of butter and spreads have continued to see a relatively successful recovery in 2024 from the sharp drop in sales seen in 2022 following Russia's invasion of Ukraine. These products are a part of the core basket for many people. Butter is the…
Butter and spreads is achieving value and volume growth in Poland in 2024, with this performance supported by players’ strategies to maintain sales midst the inflationary environment. Notably, in response to rising costs and consumer demand for…
While butter and spreads is expected to register healthy current value growth in North Macedonia, volume sales are expected to see a marginal fall in volume sales, as continuing population decline dampens sales. Value sales are more of less equal…
The market for butter and spreads in Lithuania is expected to experience positive retail volume growth in 2024, largely driven by a resurgence in butter sales. After a decline in 2022, when high inflation led to a sharp increase in unit prices, the…