Eastern Europe

Consumers are paying more attention to the safety and origin of food and drinking milk products, and are looking to support local brands as much as possible. This is especially true as the economy falters. A national food designation scheme entitled…

In 2023, chilled dairy desserts and chilled snacks started to see consumption recover after the previous year’s decline, whilst other categories remain in decline. Current value growth was driven by further inflation and price growth, especially at…

Despite the growing importance of health and wellness, the price hikes, and general economic instability, both coffee whiteners and cream are witnessing healthy growth in 2023. When it comes to coffee drinking in Croatia, tradition always outweighs…

In 2023, plant-based dairy continues to enjoy healthy growth in Bulgaria, both in retail volume and current value terms. Plant-based products were less affected by the previous year’s inflation than the dairy category, as they are generally consumed…

Plant-based milk is gaining popularity in Croatia, as evidenced by the growing percentage of the population now purchasing them. Plant-based milk products are most commonly purchased by higher-income groups living in urban areas. Even though the…