Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
Yoghurt and sour milk products registered positive retail volume growth and solid current value growth in 2023 as consumer demand remained stable despite high inflation and pressure on house or incomes. Indeed, current value growth was backed by…
Yoghurt and sour milk products decreased slightly in 2023 as inflation pushed up retail prices and the declining population trend reduced potential consumers. At the same time, current value sales were slightly positive based on higher unit prices,…
As the Croatian population was required to stay at home for extended periods in 2020 and 2021, due to COVID-19 regulations, yoghurt experienced a shift in consumer perception and usage. Historically, yoghurt was mainly considered a convenient…
Yoghurt and sour milk products is expected to register muted constant value growth, but healthy volume growth in 2023. A significant number of newly-arrived migrants from Ukraine, escaping from the war, is also expected to increase volume sales.…
Sour milk products continues to account for the highest proportion of sales in yoghurt and sour milk products, with volume sales roughly four times higher than yoghurt and value sales nearly 2.5 times higher. The dominant position of sour milk…
The leading market players' sales figures showed that customers preferred products that supported the immune system during the pandemic. This demand continued during 2023, with Actimel retaining a prominent position in the drinking yoghurt market.…
Yoghurt and sour milk drinks recorded a drop in sales in 2023 as they remained rather expensive in the year following significant price increases in 2022. With economic uncertainty and declining purchasing power in Latvia, consumer demand for these…
Yoghurt and sour milk products registered a negative retail volume sales performance in 2023 and this can be attributed largely to the non-essential status of these products. Unlike cheese and drinking milk products, yoghurt has never been seen as an…
Health and wellness trends continue to drive consumption of yoghurt and sour milk products in 2023. Plain yoghurt is very popular in North Macedonia due to its use as an everyday ingredient to prepare healthy meals and snacks. Younger consumers…
In 2023, the Polish yoghurt market was dominated by three main players: Zott Polska, Bakoma, and Danone. Lactalis Polska had substantially bolstered the drinking yoghurt mix segment. Bakoma offered premium yoghurts in several flavours, including…
Yoghurt and sour milk products is facing the cross-category trends of value sales being driven by increased unit prices, with volume sales in a slump. The growth of average unit prices in 2023 is a consequence of high inflation, a deficit of raw milk…
As Serbians returned to pre-pandemic lifestyles in the latter half of the review period, retail volume sales of yoghurt and sour milk was pushed into decline. In 2023, consumers are still spending more time outside of the home and are enjoying eating…
Retail volume sales of yoghurt saw a modest decline in 2023, albeit at a slower rate than the previous year. This was due to the fact that Slovak households still felt the full impact of high inflation and cut but back on non-essential expenditure.…
Flavoured yoghurt is the fastest growing category in yoghurt and sour milk products. Consumers are looking for new flavour variations to enrich their diets and to sustain their interest. As a result, in addition to long standing popular fruity and…
Inflation in the Czech Republic has impacted the results for yoghurt and sour milk products. The increase in prices of raw milk, transportation and energy has caused the prices of final products to rise, which has led to a decline in volume sales –…
Sales of yoghurt were particularly hard hit by the impact of Russia's invasion of Ukraine, with volume sales plummeting. For many people, yoghurt is not included in their core basket of goods and therefore in response to the challenges presented by…