Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Breakfast cereals recorded a decline in retail volume terms in 2023, as the cost of living crisis continued to impact consumer demand. Moreover, with wages decreasing in real terms, many consumers were forced to trade down to cheaper alternatives to…
Breakfast cereals recorded a positive sales performance in retail volume terms during 2023 after the category registered significant declines in retail volume sales over the course of 2022. One of the main reasons for the substantial declines seen in…
Consumer demand for processed fruit and vegetables remains stable in 2023, with robust levels of consumption across all categories. While consumer demand for shelf stable fruit is stalling, sales of frozen fruit and frozen processed vegetables…
The consumption of processed fruit and vegetables in Bulgaria increased slightly in 2023, mainly due to the growing need for convenience amid busier lifestyles and rising urbanization. Furthermore, the growing number of people living alone is driving…
Within processed fruit and vegetables, frozen variants are expected to see the strongest current retail value sales growth in Croatia in 2023. The popularity of these products can be attributed to many factors, including their long shelf life, which…