Eastern Europe

Mondelez is striving to recoup lost market share within sweet biscuits, snack bars and fruit snacks in Ukraine in 2024. The player saw a drop in 2022, mostly driven by imported goods, as its local factory is located close to the Russian border in…

One of the more significant new product launches in sweet biscuits in recent years saw Ferrero enter the category in 2023 with its Nutella Biscuits brand. Nutella is the leading brand in sweet spreads and as such it is benefiting from positive brand…

Sales in sweet biscuits, snack bars, and fruit snacks are in a slight overall volume slump in Slovakia in 2024, while value is better supported by unit price growth. That said, while sweet biscuits is seeing a volume slump, fruit snacks and snack…

Despite aligning with the growing preference for healthier snacks, fruit snacks are expected to be among the weakest performing categories in 2024 in Croatia, with minimal volume growth. This trend is primarily driven by significant price hikes.…

In 2024 Roshen Kondyterska Korporatsia is maintaining its lead of overall sugar confectionery in Ukraine, benefitting from fixed price promotions and a variety of novelties in its Yummi Gummi brand. The company offers the most favourably priced…

Medicated confectionery continues to experience dynamic growth both in value and volume terms in 2024. This strong growth can be attributed to the resurgence of cases of cold and flu. With COVID-19 no longer in place other seasonal viruses such as…

Sugar confectionery sales are being influenced by high raw sugar prices in 2024, leading to inflated unit prices supporting value, while volume sales remain in an overall slump. Within this environment, consumers welcome price-based promotions and…

The worsening financial situation in Croatia, marked by rising living expenses and food prices, has significantly impacted consumer behaviour in 2024. This has led to a surge in the popularity of private label sugar confectionery. Consumers are…

Snacks in Ukraine in 2024 is benefitting from some economic stabilisation and local adaption to life during war. Retail volume sales for many snacks segments are showing recovery, albeit it small, with progress still limited by current circumstances…

The snacking culture continues to develop in the Czech Republic which is helping the category to grow despite prevailing economic challenges. More consumers, especially younger generations, are turning to subsidising traditional meals with…

Snacks in Slovakia in 2024 is seeing flat total volume growth in 2024, with a slight negative-digit volume decline in retail terms and small positive growth in foodservice. Meanwhile, value sales are being better supported by ongoing unit price…

Inflation's grip on the Croatian economy continues to impact snacks in 2024. Soaring production costs and rising commodity prices have led to a significant increase in retail snack prices. While this has boosted the value of snack sales, it has also…

Savoury snacks is seeing major players work to gain back lost share in Ukraine in 2024. In potato chips, PepsiCo and Mondelez are invested in deep discounting and other attractive price promotions through modern distribution channels. In bread chips,…

After the high inflation seen in 2022 and 2023 many consumers have found themselves in a precarious economic situation due to the increased cost of living and the fact that wages have not kept up with inflation. Thus, customers are looking for ways…

Savoury snacks is achieving small positive volume growth in Slovakia in 2024, with value sales being better supported by high unit prices. In a cross-category trend, consumers seeking savoury snacks are seeking price promotions and discounts, notably…

The year 2024 has brought challenges with rising production costs leading to a significant increase in unit prices for savoury snacks in Croatia. This trend began in 2022 and continued throughout 2023 due to soaring energy and input costs. Major…

Ice cream in Ukraine is seeing increased availability of imported products in 2024, under popular confectionery brands. For example, KitKat, Toblerone, Oreo, and Milka, as well as Snickers, Bounty, Twix and Mars, among others. Despite their high…

Ice cream looks set to be one of the most dynamic categories within snacks in 2024 due to multiple trends colliding. One of them has been changes in the social lives of young people who are increasingly switching to socialising during the day rather…

Ice cream is achieving positive volume sales in Slovakia in 2024, with stronger value sales being supported by another round of unit price hikes. However, the deterrent of the high prices is being balanced out by warm weather and out-of-home…

The year 2024 has seen a significant increase in ice cream unit prices in Croatia, driven by rising input costs experienced in 2023. To maintain the perception of affordability for consumers, retailers have implemented two key strategies: reducing…