Eastern Europe

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Warsaw and Lódz, Poland's thriving urban hubs, benefit from strong productivity, elevated consumer spending, and extensive service industries. Moreover, Lódz displays the highest potential for future economic expansion. However, challenges for the…

The number of Poland's households will experience a slight increase over 2022-2027, with single-person households continuing to dominate. In 2022, household spending was notably affected by soaring inflation and rising interest rates, with a fifth of…

The war in Ukraine had a negative impact, with the resultant energy crisis leading to high inflation and dampening volume sales somewhat. As a result, while overall retail registered a healthy increase in current value sales in 2022, constant value…

Croatians were impacted by rising inflation in 2022 and faced a cost of living crisis similar to many shoppers across Europe. As the economy started to emerge from the COVID-19 pandemic, the war in Ukraine and rising costs of energy and raw materials…

E-commerce registered double-digit current value growth in 2022, as well as healthy constant value growth, in spite of high inflation. The high inflation was due to the war in Ukraine, which led to soaring energy prices, which in turn led to higher…

E-commerce continued to gain significant value share in 2022 as part of the ongoing development of this category. Many consumers sought out cheaper prices online as the cost of living crisis hit many Croatian households. On balance, Croatia is seeing…

In 2022, though there was healthy growth in current value sales, constant value sales fell. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring inflation and dampening volume sales. With such economic…

Croatia has largely recovered from the COVID-19 pandemic, with the boost in summer tourism supporting sales growth in non-grocery retailing. Tourism is an important part of the local economy, but the pandemic restrictions had stifled visitor numbers…

In 2022, though there was healthy growth in current value sales, constant value sales fell. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring inflation and dampening volume sales. In addition, there was…

In light of inflationary pressures, consumers have become increasingly discerning and cost-conscious in 2022. Grocery retailers have navigated this more complex climate by implementing various measures to address changing preferences, such as…

In 2022, though there was healthy growth in current value sales, constant value sales remained unchanged. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring inflation and dampening sales somewhat. That being…

Direct selling exceeded pre-pandemic sales in 2022 as the channel sought to recover from the severe impact of restrictions on selling door-to-door. However, much of the current value growth in 2022 was driven by higher retail prices as inflation took…

Ageing, urbanisation, migration, and the generational shift continue to shape Poland's demographic landscape. The number of seniors in Poland will notably increase through to 2040. The influence of Millennials on consumer preferences will solidify,…

Liquid and tablet detergents were products within laundry care seeing a strong development in volume sales terms in Romania in 2022. In keeping with the growing complexity of consumers and their need for increasingly innovative products, several…

Romania ranks among the top third of countries globally in the Index of Economic Freedom, supported by a favourable tax system and low barriers to trade. In addition, a supportive business environment, advancing labour market regulations and…

Natural decrease will be the main driver of depopulation in Latvia in 2021-2040. Low birth rates and climbing longevity will result in an acceleration of ageing, impacting consumers trends and placing an increasing burden on state resources. Latvia’s…

In 2022, the Czech Republic had a business-friendly environment, with efficient banking and a free trade policy, allowing for easy access to financing and few barriers to the import and export of goods and services. The country has a high FDI…

Retail e-commerce continued to see more dynamic growth than offline retail in 2022 in current value terms with companies continuing to invest in setting up, expanding and improving their online presence. Local and international retailers have been…

Retail e-commerce in Serbia continued to see dynamic growth in 2022, even outpacing the sharp spike in growth seen in 2020 following the outbreak of COVID-19. Retail e-commerce in Serbia has grown considerably since the start of the pandemic, with…