Eastern Europe

There was a significant increase in volume sales of cigarettes in Georgia in 2023. This was partly due to an increase in population, as there were increased numbers of immigrants from Russia, as a result of the war in Ukraine. Also, inflation…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

Tobacco in Slovakia was impacted by new legislation in 2023, with this set to continue throughout the forecast period as new rules and regulation shape the industry’s progress. Cigarettes saw excise tax increases in both 2023 and 2024, leading to…

Cigarettes remains the basic tobacco product for the majority of smokers in Romania and thus it was also the key growth driver for tobacco as a whole in 2023. Widespread distribution across all retail channels in Romania supports the positive…

Sales of cigarettes in Poland declined slightly in 2023 in retail volume terms. In 2022 the influx of refugees from Ukraine strongly revived sales of cigarettes in the country, but the impact of this weakened in 2023. A similar picture was seen in…

Smokeless tobacco, e-vapour products and heated tobacco in Slovakia saw double-digit rises in volume and current value sales growth in 2023. In February 2023, tobacco products were subject excise taxes increase, though retailers of e-vapour products…

Heated tobacco products continued to report dynamic growth in both value and volume terms in 2023. One important reason for the dynamic performance of the category is the local production of heated tobacco and the fact that these products are…

Closed system single use e-cigarettes turned out to be a big winner in 2023 with the category recording dynamic growth for the second year running. These products are perceived as the easiest e-vapour product for new vapers to approach and use. The…

Cigars, cigarillos and smoking tobacco in Slovakia saw excise taxes rise sharply in 2023. This move attempted to improve the situation of the Slovak fiscal budget. However, in combination with squeezed household budgets. of Slovak households, raised…

The pandemic led to changes in lifestyle and smoking patterns with increased interest in cigars, cigarillos, pipe tobacco and fine cut tobacco. These products were seen as exotic and tapped into the increasing search for new experiences. Although the…

Sales of fine cut tobacco declined in retail volume terms in 2023. Like cigarettes, this category received a sales boost in 2022 as large numbers of refugees entered Poland following Russia's invasion of Ukraine. However, in 2023 the influence of…

Slovakia’s cigarettes market continued to decline in 2023 after new excise taxes were introduced, leaving smokers under growing economic pressure to downgrade to more affordable cigarettes or seek out alternatives. Rising demand for soft cigarette…

Cigarettes saw strong growth in retail volume terms in 2023. Sales were boosted by the end of the pandemic and the return to more normalised behaviour in terms of work and socialising. The end of the pandemic lowered concerns about the complications…

Sales of cigarettes experienced a slight decline in volume terms in 2023. Sales saw strong growth in 2022 as large numbers of refuges entered Poland following Russia's invasion of Ukraine. In 2023, many of these refugees from Ukraine returned to…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

The number of households is set to increase slightly, while the average household size will remain unchanged in Slovenia over 2023-2028. Single person households will remain the dominant household type and the fastest household expenditure growth is…

In 2023, Poland ranked eighth in Eastern Europe for average gross income, but experienced a 2.2% decrease in per capita disposable income in that year, owing to an economic slowdown and surging inflation levels. However, projections for 2023-2028 are…

The number of households is set to increase moderately, while the average household size will shrink in North Macedonia over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is…

The number of households is set to slightly decrease, while the average household size will shrink in Georgia over 2023-2028. Extended ("Other") households will remain the dominant household type and the fastest household expenditure growth is…