Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Concentrates is enjoying solid growth in 2023, fuelled mostly by flavour innovations which are driving consumer interest in concentrates. Consumers have become more attracted to concentrates as they present good value for money in the persisting…
Off-trade sales declined in 2023, with concentrates being a relatively small category in Latvia, which registered minimal growth over the review period. While its performance was positive in 2020, with people spending more time at home, sales began…
The powder format continued to register the fastest off-trade volume and current value growth in concentrates in 2023. The popularity of powder concentrates stems from their cost-effectiveness, portability, ease of preparation and long shelf life.…
Carbonates is growing steadily in volume terms and is the best performing category, as reduced-sugar products gain ground due to healthier lifestyles. Consumers are now more aware of the negative health effects of sugar and are seeking to lower their…
Off-trade volume sales stagnated in carbonates in Latvia in 2023, with a slight decline noted in retail volume as sales were challenged by rising inflation and increased price points. This led many consumers to reduce their spending on…
Reduced sugar cola carbonates demonstrated the fastest retail volume growth in 2023. As more consumers become health-conscious and aware of the potential negative effects of excessive sugar consumption, there is a growing demand for healthier…
The bottled water category continues to grow in 2023, with demand patterns normalising after the fluctuations caused by the COVID-19 pandemic. On-trade volumes have surpassed pre-pandemic levels as this channel is back to operating normally…
Despite a return to on-the-go consumption following the lifting of COVID-19 restrictions, off-trade volume sales of bottled water declined in 2023. Economic uncertainty is heavily impacting sales, while the outbreak of COVID-19 negatively impacted…
Functional bottled water registered by far the highest retail volume growth in 2023. A still small sales base and increasing demand drove the performance of functional bottled water at the end of the review period, while leaving room for further…
Since the outbreak of COVID-19, health awareness among consumers has heightened in Slovenia. This has driven growth in the tea landscape in Slovenia, with green tea, and herbal teas, being fast-developing area. Continuing this trend, in 2023,…