Eastern Europe

Air treatment products is the winner in 2023, showing the strongest retail volume growth across the consumer appliances categories. This growth is being stimulated by a rising number of heatwaves in the country and increasingly crowded (and hot)…

With Poland witnessing rising average temperatures, air conditioning devices are becoming more popular. Recent years have seen temperatures reach very high levels, with at least one heat wave sweeping for the country every summer, causing discomfort…

Albania is advancing with its programme to join the European Union (EU), but the large informal economy and endemic problems still hold it back. Annual real GDP growth is expected to slow down over the near term. Albania offers a large labour force,…

Cylinder vacuum cleaners remained the largest category among vacuum cleaners in 2023. Most consumers in the country own a powerful cylinder vacuum cleaner at home, with many using them sparingly when wanting to do a complete and thorough cleaning of…

In 2023, sweet spreads witnessed a moderate decline in retail volume, primarily driven by reduced consumer demand for chocolate spreads and jams and preserves. These categories faced challenges due to the ongoing negative impact of health and…

Sports drinks was already a niche even before the pandemic, but what sales did exist registered heavy losses following Russia’s invasion in early 2022. Many men joined the armed forces in response to the invasion and as such were forced to give up…

Sales of soft drinks have been significantly impacted by Russia’s war in Ukraine and soaring inflation. Besides the resulting decline in the population and the loss of territories, the market also faces other obstacles including consumers downtrading…

Retail volume sales declined in 2023 due to the rising cost of living and inflation, with many consumers cutting down on purchases of products they felt were unessential, such as small cooking appliances. As such, instead of purchasing new small…

In 2023, all sauces, dips, and condiments witnessed positive moderate retail volume growth, except for mayonnaise and mustard, which experienced a moderate decline. This decline can be attributed to various factors, including the impact of health and…

RTD tea suffered significant losses during 2022 as category was not a priority for either manufacturers or consumers. The supply of these products was limited, while there were out-of-stock situations seen during the high season. There is also a…