Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Sports drinks’ performance was not affected significantly by the high inflation rate and worsening economic situation in 2022 and 2023. This was because the factor with the highest influence on demand towards the end of the review period was the…
Soft drinks continued to be affected by high inflation, which started in 2022 and continued in 2023, leading to cost of living increases. The worsened economic situation saw demand fall in established categories, especially juice and carbonates,…
The off-trade consumption of RTD tea continued to increase during 2023. While foodservice volume sales fell, this was following strong rebounds from the 2020 slump caused by Coronavirus (COVID-19) restrictions on on-trade operations. As a result,…
Total volume sales of RTD coffee increased strongly during 2023. This was the case for off-trade volume sales, as consumers returned to the office and purchasing RTD coffee on impulse or on the go from retailers. However, on-trade volume sales of RTD…
A deterioration of the economic situation in 2023, caused by still high inflation and steep increases in prices, hit the demand for other hot drinks in the Czech Republic. As consumers faced higher cost of living pressures, they looked to reduce…
As with womenswear, trends in menswear towards the end of the review period continued to reflect changes in consumer attitudes and behaviours stemming from the COVID-19 pandemic. In particular, the shift towards hybrid working due to the enduring…
Juice was the category within soft drinks most affected by the high inflation of 2022 and 2023 and subsequent price increases of products. Juice products tend to be quite expensive for consumers in the Czech Republic. The worsening of the economic…
The high inflation that was seen in Hungary during 2022 and 2023 had a major impact on demand for jeans. The most notable trend in the category during the year was the surge seen in demand for economy men's jeans, while in women’s jeans, the…
Following on from the economic fallout of the Coronavirus (COVID-19) crisis, the Czech Republic experienced very high inflation in 2022 and 2023. This worsened the economic situation and caused surges in prices, which hindered demand amid the higher…
The popularity of sheer hosiery is decreasing in Hungary and this is a reflection of contemporary fashion trends. Sheer hosiery is generally worn in combination with women’s skirts and women’s dresses, especially shorter dresses and skirts that leave…