Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Tea registered stable volume growth in 2023, aided by its popularity in Poland where it is widely consumed. Retail volume growth has slowed, however, with consumers facing higher prices in the tea category as part of a broad rise in the cost of…
In response to rising prices and decreasing incomes, Bulgarian consumers are increasingly favouring local tea brands over international ones. This preference is driven by the perception that local brands offer higher quality at more affordable…
The picture is positive for tea in 2023. Current value growth is expected to register a double-digit increase, as price continue to rise. However, constant value growth is also expected to register a moderate increase, as is volume growth. Tea still…
Retail volume growth is being seen across the board in staple foods in Slovenia in 2023 as demand continues to increase steadily in the year. Processed meat, seafood and alternatives to meat is the fastest growing category in volume terms, with sales…
Despite being an emerging product in Poland, sports drinks saw volume sales growth slow in 2023, due to ongoing inflation and diminishing purchasing power. Nevertheless, it was still one of the top performing categories in soft drinks. The importance…
The growing adoption of healthier lifestyles, including regular exercise routines, has positively impacted sports drinks sales in Hungary. Despite facing substantial price increases, consumers continue to participate in various sporting activities…
Sports drinks in Bulgaria is recording strong and stable growth in 2023, propelled by an increasing interest in outdoor sports and physical exercise, and a growing number of gyms. Alongside physical activity trends, there is a heightened awareness of…
Soft drinks in Poland witnessed a decline in volume sales in 2023, following a second year of double-digit inflation. The steep growth in unit prices led to weaker demand for soft drinks, with some categories suffering more than the previous year.…
High inflation exerted significant pressure on consumer spending, negatively impacting soft drinks in 2023. Many consumers were forced to curtail their spending on non-essential items, leading to a decline in soft drink consumption. Strong product…
The soft drinks market in Bulgaria in 2023 is experiencing transformative changes in response to economic factors and evolving consumer preferences. Inflationary pressures are notably impacting price growth and disposable incomes, leading consumers…