Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Sugar Confectionery in Romania

Jun 2024

Sugar confectionery is seeing a negative-digit volume slump in 2024, whilst value is supported by price hikes. Notably, sugar confectionery falls under the shadow of the VAT increase, starting 1 January 2024, from 9% to 19% for food products with…

USD 1,195
Country Report

Spirits in North Macedonia

Jun 2024

Spirits registered robust volume growth in 2023 with some consumers in North Macedonia drinking more spirits in place of beer and wine. With total volumes already well recovered from the pandemic in 2022, demand for spirits continues to rise…

USD 1,195
Country Report

Snacks in Romania

Jun 2024

Snacks in Romania is seeing a small negative-digit volume decline in 2024, with the volume decline in off-trade sales counteracting the small positive volume gains in on-trade terms. On the other hand, value sales are better supported by inflationary…

USD 2,450
Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Slovenia

Jun 2024

E-vapour products and heated tobacco products were the two most dynamic areas of tobacco in Slovenia in 2023. Increasing awareness about the harmful impact of smoking cigarettes and tobacco has resulted in some consumers switching to alternatives…

USD 1,195
Country Report

Savoury Snacks in Romania

Jun 2024

Savoury snacks is achieving positive volume and value growth in Romania in 2024. Sales are supported by the “snackification” trend, whereby consumers with busy, out-of-home lifestyles tend to eat fewer main meals and more snacks throughout the day.…

USD 1,195
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