Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
More hectic and on-the-go lifestyles as consumers resumed work, social and travel norms, as the threat of COVID-19 and related restrictions were lifted, stimulated a demand for RTD coffee. However, demand limitation barriers arose in the form of the…
Coffee consumption has been soaring in Romania, with a strong performance both in the online and the offline. In the context of a growing coffee culture in the country, RTD coffee registered another year of strong volume growth. The performance is…
Value sales are still low for RTD coffee in Croatia, in what is an emerging product area. In 2023, RTD coffee is expected to register moderate volume growth, though continuing rising prices dampen volume growth to an extent, especially as many of RTD…
Other hot drinks is expected to register healthy constant value and positive volume growth in 2023. Within foodservice, volume growth is very healthier, reaching the double-digits, and boosted by increasing numbers of foreign tourists, as well as an…
The competition from cheaper drinks alternatives, such as flavoured bottled water and non alcoholic beer, was increasingly felt by juice in Slovakia towards the end of the review period. This was because the typical Slovak consumer was increasingly…
Juices continued outperforming carbonates in 2023, which are regarded as a healthier alternative. However, with rising levels of inflation and unit price increases, many Romanian consumers migrated to private labels. The juice category is becoming…
Stanic, with its To and Juicy brands, continues to lead current value and retail volume sales of juice in 2023, with consumers seeing the brands as good price/quality combinations. Second-leading player Vindija also maintains a double-digit value…
Hot drinks is expected to register moderate constant value growth in 2023, though volume sales are expected to decline, driven by a poor performance in coffee. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine and high…
Unfavourable weather in spring and summer 2023 restricted the growth potential of energy drinks in both the retail and foodservice channels. In addition, weak purchasing power continued to limit local consumers’ ability to spend on relatively…
As interest in more active lifestyle grows, and the lifting of COVID-19 restrictions has increased movement, energy drinks has seen a positive performance in 2023. Aggressive promotion, both offline and online, is also contributing positively to the…