Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
RTD tea sales in Hungary faced significant challenges in 2023 due to rising prices and the non-essential nature of these products. Despite the potential for growth, RTD tea remained highly reliant on player support, constant innovation, and seasonal…
RTD tea in Bulgaria faces a significant challenge due to its seasonality, with consumption predominantly occurring during the summer months. To address this, producers are introducing new flavour ranges not typically associated with summer, such as…
In 2023, RTD coffee leads as the fastest growing category in soft drinks, in volume terms. Despite the unfavourable economic conditions, RTD coffee continues to attract new consumers. The product category is widely available in the modern trade, with…
Despite its low base and strong initial development, RTD coffee experienced a slowdown in growth, even a slight decline in 2023, due to price hikes implemented in 2022 and 2023. Financial instability prompted consumers to reduce expenses on…
Post-COVID-19, as travel and work activities resumed, there was a rebound in off-trade impulse consumption and demand for RTD coffee, leading to strong retail volume growth in 2022, albeit from a relatively low base. Such positive growth continues in…
Instant noodles is the fastest growing category in 2023 due to its convenience and the rising popularity of international cuisine. With increasingly busy lifestyles, consumers are looking for products that are quick and easy to prepare. They are also…
Chilled processed meat remains the largest category in both volume and value terms in 2023. Convenience continues to drive category sales as consumers with hectic lifestyles are increasingly looking for ready-to-eat options. However, meat and seafood…
Processed fruit and vegetables are recording further growth in 2023. The main factor underpinning this positive performance is the rising demand for products that offer convenience as many consumers have less time to go shopping for fresh food on…
Other hot drinks continues to face the threat of high inflation in 2023, with pressure on costs resulting in further price rises. Consumers are seeking more budget-friendly options in this category, with a shift away from premium and gourmet hot…
In Bulgaria's other hot drinks category, chocolate-based flavoured powder drinks maintains the largest volume share despite facing several challenges. These challenges include declining birth rates and a growing consumer preference for low-sugar…