Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Laundry Care in Estonia

Feb 2024

Though inflation eased in 2023, it was still high. As such, laundry care registered marginal constant value growth and minimal volume growth. Fabric softener registered the highest value growth, but it was liquid detergent that registered the highest…

USD 1,195
Country Report

Laundry Care in Croatia

Feb 2024

Value sales of laundry care recorded a strong double-digit increase in 2023 as soaring inflation pushed up average unit prices. Volume sales, meanwhile, were dampened as a result of increasing price sensitivity among Croatian consumers, and…

USD 1,195
Country Report

Laundry Care in Bosnia and Herzegovina

Feb 2024

Laundry care witnessed double-digit current value growth in 2023 amid rising prices and high levels of inflation. Consumers are feeling the financial pressure and continue to reign in consumption of laundry care. Outdated products, such as bar…

USD 1,195
Country Report

Home Insecticides in Romania

Feb 2024

Despite strong pressure on consumer purchasing power and soaring retail current unit prices, home insecticides registered a retail volume sales increase in 2023. While marginal overall, all categories, bar the mature spray/aerosol format, posted…

USD 1,195
Country Report

Home Insecticides in Poland

Feb 2024

Retail value growth was double-digit in 2023, driven by rising price points and ongoing inflation. Despite rising prices, retail volume growth was positive in all areas, driven by electric insecticides and spray/aerosol insecticides. Weather…

USD 1,195
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