Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Sales of home audio and cinema continue to decline in 2023, continuing the pattern seen over the review period. This decline has accelerated in 2022/2023 in part due to the rising mobility of Romanians. During the pandemic some products such as home…
Consumers are increasingly consuming entertainment through their mobile devices in Romania, including when outside home and on the move with this making a positive contribution to the growth and development of headphones. Furthermore, rising mobility…
After a strong performance in 2020 and 2021, sales of consumer electronics moved into negative territory in 2022 in retail volume terms, mainly as a result of the impact of double-digit inflation on unit prices, the economy and cost of living. Sales…
Sales of computers continue to decline in retail volume terms in 2023. This is partly down to the uncertain political and economic context, but also due to the strong performance seen during the pandemic. Tablets is seeing the strongest decline.…
With its very low tax burden and strong state finances, Bulgaria enjoys economic freedom, although political instability has been common. High inflation is adversely affecting the economy, but joblessness remains low. Although skills shortages are…
Sweet biscuits, snack bars and fruit snacks saw strong double-digit current value growth in 2023, supported by stable consumer demand and rising unit prices. Inflation remains high fuelling much of the current value growth. Rising consumer demand for…
Healthy eating is taking a higher priority with consumers increasingly shunning sugar confectionery due to its high sugar content and limited value-added properties. As a result, retail volume sales are declining for the fourth consecutive year in…
Snacks continues to make a robust recovery in 2023. Consumer demand for snacks is stabilising and the category is much closer to pre-pandemic sales in retail volume terms, which should be reached in 2024. Snacks is among the most dynamic packaged…
Savoury snacks is witnessing moderate volume growth in 2023 as the category recovers from the COVID-19 pandemic. Inflation and rising energy prices caused by the war in Ukraine have driven up unit prices and is a major cause of supply chain…
Consumer demand for ice cream remains strong in 2023, even after the category’s full recovery from the COVID-19 pandemic. The scorching heat in 2023 has led to high demand for ice cream driving up impulse purchases. Inflation and rising unit prices…