Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
In Romania, the eye care industry has not seen much change and is mostly controlled by a few big companies. These top brands are well-known and trusted by consumers, thanks to their strong distribution and advertising efforts. There is, therefore, an…
Polish consumers are increasingly suffering from diagnosed vision problems, particularly myopia. This can be largely attributed to lifestyle issues, in particular, the extended number of hours spent in front of computer screens. This trend was…
Digestive remedies received a fillip in 2022 as international travel continued to return to pre-Coronavirus (COVID-19) pandemic levels. Despite the high inflation rate in the country and globally, Czech consumers and their counterparts in other…
An increasing number of Romanian consumers are suffering from digestive issues due to eating unhealthy food, certain foods such as saturated fats, or larger amounts than usual servings. The return to hectic lifestyles has also involved an increase in…
The return of consumers to their busy pre-pandemic lifestyles, together with their inherent stresses, led to a rising incidence of digestive problems in 2023. Busier workers had less time to maintain good dietary habits, with meals frequently…
Digestive remedies is one of the smaller OTC categories in Estonia, encouraging less demand than vitamins and dietary supplements and analgesics, which most consumers use during periods of seasonal flu and colds. However, during 2022, the category is…
Dietary supplements enjoyed strong retail volume and current value growth in the wake of the Coronavirus COVID-19) pandemic. However, as the threat of the virus eased and related restrictions lifted, the category experienced stabilisation. Consumers…
As a result of the COVID-19 crisis, consumers have become more informed, leading to continued benefits for dietary supplements. In 2023, combination dietary supplements dominate the market, accounting for a significant portion of overall value sales.…
The popularity of dietary supplements continued unabated in 2023. Despite the easing of the pandemic, Poles remained keen to purchase such products in order to help boost their immune systems and to lead healthier lifestyles. Demographic trends, in…
Post-pandemic habits are driving the growth of dietary supplements in 2023. During COVID-19, sales of dietary supplements increased in Estonia, with consumers seeking products to aid immunity and remain healthy, and sales continue to be supported by…